Tips From The Influencer Industry Dec 11, 2019 ... costs associated with managing a portfolio can be made more predictable.CASSANDRA: In your opinion, are influencers merely a channel for brands, products, and services or do they actually have influence?ENGINE: The certainly do have influence, in more ways than they intend—their choices, purchases, actions, language, style, etc. are likely to be mirrored by followers regardless of a brand partnership. But there is likely a point of diminishing returns on what influencers can provide to a brand ...
Influencer Marketing Tips Dec 10, 2019 ... , you’ll stay ahead of the legal ramifications of not including #ad, but more importantly it will convey transparency to followers, which will in turn establish brand-influencer trust. Take Inspiration From Doux Eyelashes: According to The Atlantic, Jason Wong, founder of eyelash company Doux Lashes, once hired an influencer to promote a Doux Lash product before finding out that all of her other purported brand deals were fake. Now he cross-references all potential influencer partners, even going so ...
Global Influencer Trends Dec 09, 2019 ... impacts of pesticides on pollinators." - Germany: Strict Labeling Requirements - While countries all over the world are struggling to navigate and enforce appropriate labeling of #ads, in Germany, brands should be especially mindful. German consumer protection laws require there to be a clear distinction between editorial and commercial content—and they define "commercial" quite broadly. While brands haven't yet been held liable for mis-labeled posts, experts say they could be, so companies ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... past, the corporate ladder was one in which each rung was clearly defined and translated into achievable life milestones outside of the office. For Boomers, this meant clocking into their 9-to-5 jobs five days a week, enjoying the fruits of their labor (the family, the car, the house in the suburbs), and being able to look forward to retiring to live out the rest of their lives in leisure. Xers entered the workforce just as modern technologies began to revolutionize the workplace and create new ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... , fitness, food, and general wellness verticals because they see this as an investment they can actually feel. Older generations were more willing to suffer through their jobs and grind to climb the corporate ladder because they knew that at the end of the day, they were able to own a house in the suburbs, and a car, and then eventually collect retirement and kick back to enjoy the fruits of their labor. Ys have no such guaranteed trajectory. So instead of scrimping and saving for far-off notions like ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... Ys, who grew up trusting these organizations and lost that trust later on in life, Zs have grown up never truly being able to put their faith in these establishments. Partisan conflicts with both the U.S. and UK governments, which are meant to protect their interests and help secure their future, have among other things incited racism, failed to protect them from violence and terrorism, and, in the case of the U.S., neglected the global climate crisis—all issues that keep Zs up at night ...
Always Be Hustling Sep 21, 2019 ... could do anything they set their mind to, meaning that this cohort sets a high bar and lofty long-term goals. They learned that they could turn a passion project into a career and find happiness, and they found themselves working harder in order to do so. Ys, who were at a certain point the largest generation in history until Zs, are also competing for jobs and experiences in a much larger pool of people who desire the exact same opportunities. On the other hand, Zs are raised by pessimistic Xer ...
Over Stimulation Sep 20, 2019 ... shown that it can be incredibly positive, leading to more creative problem solving and improved mental health. But it's important to take advantage of the "right" kind of boredom, as Time noted in an interview with Sandi Mann, who wrote The Upside of Downtime: Why Boredom Is Good. She recommends activities like taking a walk, swimming laps, or even just sitting with your eyes closed—any activity that allows your mind to wander, while—crucially—not looking at your phone. This idea ...
Free For All Sep 19, 2019 ... your feet up and enjoy the fruits of one’s labor with family and friends. However, this attitude shifted with the entrance of Gen Xers into the workforce, which coincided with the rise of workplace technologies and the Internet, increasing work output and, with it, this cohort’s desire to climb the corporate ladder. For Xers, work became their lives. Today, we are seeing a backlash against this all-encompassing version of worklife with Gen Y, a community-oriented cohort that values their social ...
To Your Heart's Content Sep 18, 2019 ... feel-good endorphins that manifest as something close to peace," according to Buzzfeed.The popularity of how-to videos with a calming vibe is personified in Bob Ross, who taught viewers how to paint serene landscapes with his PBS show The Joy of Painting, which aired in the '80s and '90s. Despite his passing in 1995, in the last few years, Ross has had a massive comeback. Ys and Zs are enthusiastic fans of the show, which now streams on Netflix and YouTube, and of Ross himself, whose soothing voice ...