High Society Sep 17, 2019 ... under each of these—spread late last year. The Pattern’s readings are meant to have the user truly examine themselves and by extension, take control of their choices and development.Ultimo Astrology HotelThe launch of a hotel based on one’s astrological sign is the latest hot concept in hospitality. The Ultimo Astrology Hotel in Sydney, Australia, personalizes each guests’ stay to their zodiac sign to a detailed degree: upon booking, guests input their time, date, and place of birth to get a ...
No Money, More Problems Sep 16, 2019 ... wanted to do.” Zs, meanwhile, came of age during a slightly different time. They were in middle and elementary school during the recession, so they didn't experience that direct hit to their finances or job prospects the way older Ys did. Still, they watched as parents were laid off and older siblings struggled to find jobs post-school. They’ve heard the warnings about crippling student loan debt before having to take it on themselves. What’s more, many Zs are raised by Gen Xer parents, who tend to ...
The Future Of Experiential Retail Jun 24, 2019 ... more popular purchases from the brand’s e-commerce platform. The store had hyper-localized components with a “trending around NYC” section, along with physical cards displaying actual online reviews next to the products, giving shoppers the extra context they seek when shopping online.BrandlessE-commerce platform Brandless launched a physical pop-up in NYC last fall (the brand’s second ever, after one in LA earlier in the year) specifically to mitigate the disconnect consumers face when shopping ...
It's A Mall World After All Jun 23, 2019 ... Boston-based mall Boston Seaport hosts DTC brands like Away, Warby Parker, and Outdoor Voices; it also commissioned artists to create work for an outdoor corridor and launched The Current, a mini "village" of nine tiny spaces that are curated around a set theme and change every six months. Similarly, The Grove launched Pop Shops, 12 small-format stores designed to let online brands test out physical locations; Easton Town Center in Columbus, OH, opened Shop Lab, a short-term space for online brands ...
How Can I Help You? Jun 22, 2019 ... providing personalized customer service, having empathy customers, creating a sense of community connection, or helping customers achieve their goals. By appealing to people’s base human emotions throughout the purchase process—as well as long before and after—brands can establish a stronger relationship with consumers and capture loyalty that lasts beyond a one-time purchase. Your brand can apply the following four tenets to your IRL customer service interactions and illustrate how they’re ...
The Direct Connection Jun 21, 2019 ... body hair, which resonated with today’s young consumers who expect advertising to reflect diversity in all forms and to talk to them like they would a friend—and a common modern topic among young women is body hair.Brandless The DTC brand Brandless has disrupted the CPG space, offering everyday items in brandless, aesthetically appealing packaging for under $3. Last year, the company launched “Pop-Ups With Purpose” in LA and NYC where people could sample its high-quality-yet-affordable goods ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... to sell well over a particular season, potentially eliminating mountains of wasted inventory, an upside that greatly appeals to eco-conscious young consumers (see Eco Chic). - Brands Using A.I. to Improve the Customer Experience - ASOS The UK-based online retailer has launched several A.I.-powered features in the last year. One, dubbed Fit Assistance, asks customers to input a number of data points including weight, height, measurements, age, and preferred fit. When customers are looking at an ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... WeChat Pay are already at the forefront of mobile payments, and now they're taking it one step further with facial recognition. The Chinese companies have launched competing point-of-sale systems over the last few months that let customers pay simply by scanning their faces. The Wall Street Journal said the machines—which are about the size of an iPad—are already in vending machines, grocery stores, and hospitals across the country. One Chinese bakery said it had installed Alipay's facial ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... Angeles, and Vancouver, is making the jump to London this summer.ComplexConThe media company launched ComplexCon in 2016 as a sort of trade show for streetwear, but it's since grown into much more than that. The annual event hosts musical performances, art exhibits, and celebrity panels, but the main draw is the exclusive offerings and collaborations that sneakerheads can only get if they attend.Sephora Sephora held this inaugural event last fall in Los Angeles, which featured more than 50 beauty ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... drops. To wit, the launch of Fenty, LVMH’s history-making venture with pop star-cum-makeup mogul and fashion icon Rihanna, is just the latest (and highest profile) brand to release its products on a “drop” schedule, making its offerings truly “see now, buy now” instead of the “see now, buy six months from now” calendar the fashion industry operated on for so long (and continues to do today, after largely unsuccessful attempts at a “see now, buy now” model a few years ago). Youth-driven brands know ...