First Glocals Sep 04, 2014 global travel local culture ... that to preserve certain customs for future generations, they sometimes need to tweak traditions so that they can remain relevant in a modern world. GYs are using the very tools that connect them to other cultures to modernize their own. For this generation of digital natives, technology is the most natural and obvious platform for updating local customs. The inclination to enhance cherished traditions by way of a digital makeover isn’t specific to locales defined by an insular or highly visible ...
Alt Pay Mar 10, 2014 retail technology e-commerce local mobile social media ... the emergence of a range of payment trends, from apps that make spending and money management more seamless and user-friendly, to promotions that encourage users to pay with literal “social” currency (i.e., tweets and posts). This openness to a new conception of currency has likewise spurred the rise of new monetary systems based on local and digital tender. In the future, these alternative methods of payment may prove the norm, effectively democratizing the currency landscape. Below are some of ...
Cassandra's 2021 Outlook Dec 16, 2020 ... neighborhood and community that highlights just how localized their lives are right now. Whether they’ve stayed in a city or have decamped for more space (or even moved back into their parent’s houses temporarily), Millennials and the oldest subset of Gen Zs are existing in the neighborhoods they find themselves in a very new way.Cancel Culture is CancelledWhile seemingly everything was literally cancelled in 2020 (even the year itself), the growing backlash against cancel culture, simmering for years now ...
The Relationships & Community Perspective May 12, 2020 ... , they didn’t pay as much attention to their local community or neighbors, but their local community has significantly grown in importance and boutique brands are stealing their attention (and dollars) from larger national and global brands. Dive into this issue of Life Interrupted to learn more about these key trends, what they mean for brands today, and, most importantly, what they will mean for brands long-term. ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... , or the Parkland Teens who are on the front lines in the fight for gun control. Indeed, these Zs have taken center stage when it comes to what they consider to be some of the most pressing issues our world is facing. But is activism and a desire for global change truly indicative of the overall attitude of this generation? Cassandra discovered that nearly half of Zs in the U.S. (49%) feel that they can make a positive difference in their local community, which is seven percentage points higher ...
Would You(th) Care For A Cause? Mar 20, 2020 ... the overall youth outlook. SETTING THE STAGE: Y VS. Z OUTLOOKYs, who are highly idealistic and optimistic as a generation, are more likely to look to brands to enact the changes they wish to see in the world. Zs are less likely than Ys to care about brands that simply champion social causes and political issues, especially as Zs would rather take it upon themselves to enact change at a micro, local level.Ys, who are highly idealistic and optimistic as a generation, are more likely to look to ...
Alternative Education Mar 19, 2020 ... political and social issues.IT’s NOT ABOUT YOUR BOTTOM LINE Young consumers value engagement with the brands they patronize—even if there is no monetary exchange happening between that consumer and a brand. Take, for example, an in-store experience that one of our focus group participants discussed. She mentioned that her local West Elm was handing out informational material pertaining to inclusiveness for informational purposes, rather than to gather support around LGBTQ+ causes, even though West ...
Over The Influence Dec 12, 2019 ... to prominence by promoting a zero-waste lifestyle.) Meanwhile, travel influencers are accused of causing overtourism and ruining destinations around the world, both for other travelers and the residents who live there. Sometimes that's because the influencers are insensitive to local customs, as when a Czech couple came under fire for splashing holy water from a temple on each other. But more often, harm results from the sheer number of influencers and the copycat travel they inspire. HuffPo ...
Global Influencer Trends Dec 09, 2019 ... in ads for instant cup noodles, eye drops, and the Japan National Tourism Organization. The market research firm User Local Inc. estimates that there are more than 9,000 virtual influencer accounts. The phenomenon is strongest in Japan, but is starting to be exported to China. Activ8, the company behind Kizuna, recently introduced a Chinese version of the character, which already has nearly 1 million followers on the country’s video-sharing service, Bilibili. - Singapore: Fake Followers ...