Over Stimulation Sep 20, 2019 ... choose from. Because modern youth are so overstimulated and are bombarded with ads, it's never been more important to hit the right consumer at the right time, rather than blanketing everyone with the same ad. Accordingly, anything brands can do to reduce the cacophony rather than add to it is a step in the right direction. If done right, hyper-local hyper-targeted ads are more likely to connect with consumers, as are personalized, curated experiences (see Future of Experiential Retail). Luxury ...
The Future Of Experiential Retail Jun 24, 2019 ... to offer shoppers the chance to try on a lipstick or watch a demo for a new kitchen gadget; experiential retail needs to be highly-personalized and hyper-localized, achieved through a strong service component.Physical retail concepts that present personalized and hyper-localized strategies indicate to consumers that the brand has done its homework by being precise and focused about who their audience/target customer is and, moreover, is actively working to make their unique consumer journey as ...
It's A Mall World After All Jun 23, 2019 ... space and residential buildings—is using the moniker “vertical retail space” in an effort to distance itself from the old school mall. Other shopping destinations like The Grove in LA and Easton Town Center in Columbus are known by their names, rather than the monolithic "mall" title. This provides an opportunity for shopping destinations to rebrand and differentiate themselves, particularly when taking local traditions and preferences into account.For previous generations, the mall was seen ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... features, including payment via facial recognition cameras and A.I.-powered menus. If customers are enrolled in the store's loyalty program, KFC's app will show items that are tailored to their ordering preferences and local demographics. Not only does this make the experience more seamless, KFC's CEO said it also cuts down on waste because the chain is able to forecast more precise orders for each individual store. Walmart Walmart is experimenting with A.I. as a way to improve the customer experience ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... : participants in the Amazon Influencer Program are eligible for commissions from the purchases they inspire.BRAND IMPLICATIONSINSIGHT: Online shopping has remained relatively unchanged over the last few years and is ripe for innovation.RECOMMENDATION: Brands should use online discovery and payment as a way to reimagine how they engage with customers.INSIGHT: Young consumers are concerned about how checkout-free stores will further decrease in-person interactions and eliminate local jobs.RECOMMENDATION ...
Fear Factors Mar 19, 2019 ... just local; they’re global. Just over seven in 10 Zs in the UK and U.S. (74% and 73%, respectively) believe that the world is getting worse rather than better. Nearly half of U.S. Zs (45%) and four in 10 UK Zs (41%) worry about the state of the world, while the same number of Zs in the U.S. and slightly fewer Zs in the UK (36%) worry about the state of their country. And while Zs are accustomed to societal unrest, today’s hostile and divisive sociopolitical climate in both the U.S. and UK have them ...
Shop Talk Mar 17, 2019 ... %), Ys (54%), and Zs (53%) have also visited a dollar store (e.g., Dollar General, 99 Cent Store) in the past year. In the UK, no type of retail location was visited by the majority of all four generations. Older generations are more likely than younger generations to have shopped at most types of retail stores, but shopping at a local boutique (e.g., a store only in your area), an online deal site (e.g., Gilt, Groupon, HauteLook), and a pop-up shop is more prevalent among young generations. This is ...
Find Your Place Dec 17, 2018 ... nothing in common with when they could find other people in their community at large, and even the global community, who share their passions. Meanwhile, the ease of travel today, coupled with young people's enthusiasm for this area, is also causing them to feel less reliant on and tied to their local community. Young people are seizing the opportunity to go away often, enabled by the newly affordable nature of travel and their flexible lifestyles; as a result, they're regularly focused on their next ...
The State Of The Sub/Urban Dec 15, 2018 ... Loveland, CO. These shifts will help improve the quality of life in suburbs by giving residents more amenities within close proximity.Similarly, food halls housing local eateries under one roof, which have become a popular amenity in urban areas, are increasingly entering the suburbs. For instance, Revolution Hall is a new modern food hall in the Minneapolis suburb of Roseville, while Urban8 is one of such spaces in a suburb of Dallas. And as the U.S. food hall market is expected to triple its size by ...
Opportunity Knocks Dec 14, 2018 ... . Since young people don’t expect to find community in their immediate vicinity and instead seek it out around shared interests and with like-minded people, they’re also more willing to move away—houses and towns can’t move with them, but that’s not what they’re concerned about anyway; communities built with others can stay with them digitally, wherever they go next.IT’S YOUR MOVEYoung generations’ tendency to be opportunity nomads impacts how brands connect with young audiences on a local level ...