Innovation Halo Sep 21, 2018 ... ; while this system certainly isn't broken, to stay innovative, the company has expanded into other areas, including experiences, so travelers can feel more like locals in what they do, not just where they stay. Likewise, Beyond Meat constantly tweaks its best-selling burger, with the company's founder Ethan Brown wanting to release newer versions each year because he thinks it can always be more meat-like and help the brand stand out from competitors. Brands across verticals can provide inspiration ...
Need For Speed Sep 20, 2018 ... mimics the drive-thru experience at a fast food chain by allowing customers to browse inventory online and then text store representatives with what they want before they visit so their purchases are ready for curbside pickup by the time they arrive. When Nike expands this concept elsewhere, as it plans to do in New York and Shanghai, the brand will tailor its strategy to local needs, just as it capitalized on an LA-specific pain point of driving and parking by offering curbside assistance. This ...
Future Of Fashion & Retail Sep 13, 2018 ... experience feel less like a chore and more like a luxury. This isn’t the newest or most novel idea; menswear brand Bonobos pioneered this model with its Guideshops, where customers can try on sample inventory and receive onsite style assistance before having their final selections sent directly to their home. But the proliferation of personal styling and even other luxury features—like the ones found at Nordstrom Local, including tailoring, manicures, and juice and cocktail service—throughout ...
Future Of Travel, Transportation, & Infrastructure Sep 10, 2018 ... biometric security are allowing travelers to move quickly through the travel process, effectively giving them back time usually wasted babysitting luggage, queuing in security lines, and worrying about documentation. New apps and services have sprung up that connect travelers with brick-and-mortar businesses, such as cafés and dry cleaners, that are willing to store their luggage for a small fee. This allows travelers to explore new places without the burden of their baggage, and local businesses also ...
Culture First, Country Second Jun 26, 2018 ... people seeing another country's culture as most relevant to them and another three in 10 noting that it has become more important for them to pay attention to popular culture from other countries, we expect this mindset to grow significantly in the future.I think that popular culture is becoming more integrated rather than 'global.' The word global, to me, means that we are embracing things that are happening in America, but I think that we are integrating each other’s culture to create a new local ...
Global Culture Marketing Tips Jun 25, 2018 ... forthcoming line of limited edition Milk Stout beer cans.McDonald’s Global Restaurant McDonald’s decided to create a global restaurant in its Chicago West Loop location to capitalize on its presence across 120 countries. The menu will feature the chain’s international flavors on rotation. Adventurous eaters will have the chance to taste local McDonald’s cuisine such as a spicy chicken sandwich from Hong Kong, cheese fries from Australia, or a panko-crusted Ebi shrimp burger from Japan.Taco Bell Tex ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... more obvious focal point. As modern youth continue to choose content that offers this over content that doesn’t, brands need to consider how to create a meaningful message that young people will gravitate toward; proceeding without providing a cultural lesson, whether on a local or global scale, puts brands in a position to be skipped over in favor of those that do.I believe that popular culture has a responsibility to address current social causes and issues because they provide a gateway to start ...
Origin Story Jun 23, 2018 media & entertainment movies music streaming TV ... entertainment.For music, TV shows, and other entertainment, I prefer the country-of-origin version because it better reflects the culture and habits of the local country and often better reflects the meaning of the work.LILLI, 29, WUHAN, CHINAI like to watch the original version of entertainment because it’s more authentic and interesting. I would rather watch original actors and read the subtitles.HISSAY, 31, GANGTOK, INDIAYoung consumers are accustomed to having a relatively unfiltered view of other countries ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... instead. The company rescues fruit from local farms, slices them up, and air-dries them without adding any sugar. As approximately 40% of fresh fruit and vegetables don’t even make it to retailers in the UK, and the country’s food waste problem is only getting worse, Spare Fruits is making strides to reverse the epidemic.Trash Tiki Trash Tiki, a London-based cocktail pop-up founded by a bartender duo, is a global campaign to raise awareness about food loss in the hospitality industry. In Colombia, the ...
Culture Spotlight On China Jun 19, 2018 ... especially not yet appropriate as work wear—but it’s likely headed in that direction, as has been the case in the West. Major global sportswear brands such as Nike, Asics, Reebok, and New Balance are finding much traction, while there’s a growing crop of locally designed activewear brands, like Particle Fever, which makes sports bras, leggings, and running shorts that are both practical and fashionable. Another successful newcomer to the local fitness scene is Runner Camp, a concept ...