Tips From The Influencer Industry Dec 11, 2019 ... knowing your stuff. Being an expert makes influencers ‘stand out’ and gives people a reason to follow them, be that where they get the best pizza around the world or they how to apply their makeup. Authentic passion is also important. A brand should only use an influencer endorser if that influencer has come to love the brand organically on their own. Then the brand has permission to amplify that love.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... knowledge rather than just turning on the TV to tune out her thoughts.I've been watching like a lot of good documentaries. I love good movies and stuff, but I realized I was watching a lot and not really retaining it. So I started to watch these documentaries and take notes. I try not to watch hours of stuff without it being a learning experience.RACHEL, 29, NYWe know that Ys are the self-betterment generation, a topic that Cassandra has explored in an entire dedicated report. Ys’ tendency towards self ...
Free For All Sep 19, 2019 ... attitude of “work to live.” This generation has also witnessed the stress and burnout Ys are experiencing in the workforce and are likely to avoid getting to this point altogether. As each generation fills their free time with the things that they’re passionate about, brands across all categories can consider how to truly reach them through the activities they love. YS’ FREE TIME = PRODUCTIVITYWhile free time provides an opportunity to relax, Ys, who spurred the modern self-betterment movement, view it ...
High Society Sep 17, 2019 ... love for the solace they seek. On top of seeking out brands that are calming or relaxing, four in 10 Trendsetters in the U.S. and UK, along with one in three youth in the U.S. and UK, seek out brands that help them escape reality. These youth aren’t just looking for comfort or protection—they’re looking to break free from the entrapments of modern anxiety, and want brands’ assistance in this endeavor. CBDPerhaps no other wellness trend has moved from fringe indulgence to widespread ...
No Money, More Problems Sep 16, 2019 ... for a vast swath of Ys, which is problematic because around 80% of Ys would rather own than rent.I don't know anyone who would be able to afford a house coming out of college or be able to start a family. Those things seemed more accessible to our parents' generation. It just seems like debt is huge now for young students.OLIVIA, 21, KCAll of this means that Ys are having to make hard choices when it comes to their finances: do they stay in a city they love even if they'll never be able to afford ...
How Can I Help You? Jun 22, 2019 ... important factor in the loyalty equation. CENTERING THE CONSUMERI love when companies and brands put the customer first, like Lululemon. If you have a pair of leggings that rip, you can send them back and they'll send you a new pair for free. They also offer free alterations and stuff like that. TALLYN, 21, OHModern youth, who have grown up during the age of excess information, are more aware than previous generations of what constitutes an excellent customer service experience. Nearly half (46%) of ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... , are hungry for more), they feel empowered to engage with luxury brands on their own terms, whereas in the past, consumers felt intimidated by these brands and their walled-off world of covetable finery. If I love something I'll drop whatever cash I need for it, but it's very much I need to love it. I actually just got a Fendi bag that I absolutely love to death. I was really happy. ANTHONY, 26, OHAs the world of luxury has shifted to be more democratic, it then follows that luxury pieces aren’t ...
Next Gen Brand Loyalty Mar 22, 2019 ... interaction, but nowadays, the customers are in control. Consumers don’t need to rely on one brand for the products and services that it offers, because there are countless options with a similar offering. Because of this, modern consumers often think they should continue trying new brands—to them, to be blindly “brand loyal” is to be an ignorant consumer, because they’re not using all of the resources available to them to make informed purchase decisions. Even if a customer loves a brand, there are ...
Tech Truths Mar 21, 2019 ... A deep dive into how each generation perceives technology and how they live on and with digital devices. While Baby Boomers and even Gen Xers may be guilty of signing text messages with their name or writing checks in lieu of online banking, they're not as inept with technology as young generations and the media often make them out to be. And while Generations Y and Z are heavily reliant on tech, using it for everything from dating to practicing mindfulness, that doesn't mean they love spending ...
Breaking Bad Mar 20, 2019 ... relative to how they themselves dated, formed families, and made friends in previous decades. This section covers topics around sex, dating, love, family, and friendships, and sets the stage for how brands can utilize shifting norms in this category to impact their products, services, and marketing.Ys and Zs feel like the generations older than them are judging their progressive tendencies in this area. Not only are they the first generations to have hookup apps and platforms that allow them to meet a ...