For Your Entertainment Mar 18, 2019 ... than older generations.I actually have the Amazon Fire TV box, and I literally will go 10 hours with binge-watching a show.KEVIN, 50, PAXers’ usage of paid streaming services is higher than Boomers, which is indicative of the sway younger generations have on this older cohort. It also reflects their love of TV, which is among their top five passion points, as well as their high adoption of technologies that make their lives easier and more entertaining (see Tech Truths). And though Boomers grew up ...
Shop Talk Mar 17, 2019 ... their tech habits. Whether they get a text from a friend about a new product they love, receive an email blast from a store advertising a sale, or just scroll through social media and see all the brands tagged in their feed, the passive ability to find interesting items—and ones targeted directly at them, whether it’s by a friend’s recommendation or an algorithmic result based on the accounts they follow on social media—is another reason why shopping and buying are separate in youths ...
Multigenerational Marketing Tips Mar 15, 2019 ... importantly, shows consumers how to use it.MAKE THEM A HAPPIER PERSONThis is among the top five most important things for a brand to do according to three out of the four generations in both countries (Xers, Ys, and Zs in the U.S. and Boomers, Xers, and Zs in the UK).Why?: Consumers turn to brands to improve their lives, which includes making them happier. One way brands can do this is by tapping into people's passions to deliver content and experiences based around what they love. They can also provide ...
The State Of The Sub/Urban Dec 15, 2018 ... outskirts. As the green area will straddle both city and suburb regions, it further demonstrates how these two environments are converging.I love that cities have almost everything you need for day-to-day life, but I find that cities get too cramped too quickly and I wish there were more spaces to sprawl out.SAM, 18, UKWhile government institutions are funding many urban parks, young consumers are looking for brands to do so as well. In fact, nearly a third of young city dwellers in the U.S. and the UK ...
Opportunity Knocks Dec 14, 2018 ... (see examples). Although all generations want to live somewhere they can find employment and make money, for modern youth, it's more than just for a paycheck, as they seek jobs that align with their lifestyles and passions. They’re looking to move for opportunities that allow them to love what they do, regardless of where it is. Additionally, as suburbs and cities continue to resemble the other more and more in terms of infrastructure and amenities, young people who may have previously flocked to a ...
Welcome To The Club Dec 13, 2018 ... Building IRL Communities - Supper Clubs Supper clubs are turning eating into a community social event. They were popularized in America’s Midwest during the '40s and '50s as evening events in which diners could routinely enjoy a full-course meal and friendly company in a warm environment. Modern youth are fueling a new wave of supper clubs that foster in-person social interactions and IRL community over a love of food. Clubs, such as Babetown (NY), The Literary Hour (UK), and Kashmiri Table (UK ...
There's No Place Like Home(town) Dec 11, 2018 ... throughout her entire repertoire, referring generally to H-town, herself as Miss Third Ward, and other now-cult Texas-based references. Seeing the artists they love celebrating and elevating the distinct quirks, slang, and history of their hometowns to paradigmatic status encourages youth to delve further into their own place of origin, and in doing so, into themselves.The ways that young people are displaying this pride has grown to include apparel, jewelry, and home decor. Homegrown brands such as Ohio ...
On The (Im)pulse Dec 09, 2018 ... just, in her words, “get up and go.” Her reason for this behavior stems from her feeling that life is short, so you have to be spontaneous. I love the idea of traveling impulsively. I don’t like having every detail of a trip planned out. It’s a lot better to know where you’re staying and play the rest by ear so you can explore the place on your own schedule.BRITTANY, 19, TXIt's all too easy nowadays for modern young adults to go down a proverbial rabbit hole searching for deals and then ...
Have Guidance, Will Travel Dec 08, 2018 ... . This explains why Millennials are more likely than Baby Boomers or Gen Xers to say that hiring a travel expert is worth it, according to a study by the American Society of Travel Advisors. They're also using travel agents to get the most out of their trip; as a 19-year-old female told us, "I have used a travel agent and I loved it! It was when I was visiting a lot of universities, like seven in seven days, so we needed an agent to help us pick good locations so I could get a feel for the city as ...
Home & Away Entertainment Trends Dec 06, 2018 ... , especially through the travel spaces where young people are increasingly spending time as they prioritize travel and through advertising inspired by the genres that reflect their attitudes toward travel and community.GAMING & VR IN AIRPORTSAs gaming has become a mainstream form of entertainment, airlines have begun to offer settings and devices that allow gamers to do what they love as they wait for their flights. Indeed, one in four youth in the U.S. and UK, as well as one in three Trendsetters in both ...