Home & Away Marketing Tips Dec 02, 2018 ... Kiehl’s Loves campaign. The activation, which was Asia-Pacific-focused, taps a number of the region’s influencers to each represent a specific location for the campaign videos. Kiehl’s also created a Hydration Essentials set exclusively for the cities of Hainan, Bangkok, and Jeju, highlighting these cities and others with limited edition packaging designed by an internationally-acclaimed graphic artist. - 5. Play Host - Modern youth aren't settling down in one location to the same degree as their ...
Race To Zero Sep 22, 2018 ... personalize and streamline processes, making them feel like a more efficient use of a consumer’s time (see Data Mine).I am always trying to make more time to get things done. I love companies who take into consideration my busy schedule because I can then get everything I need to get done ASAP! I also feel less stressed out.KIARA, 17, GAAlthough a brand can’t literally give a consumer time, another way they can help them make the most of it is by offering them ways to multitask. By turning time spent ...
Digital Wellbeing Movement Sep 18, 2018 ... world say that games are important to their lives (see Global Gaming Trends). McGonigal asserts that the principles of gaming can have promising, real-world impacts, such as players experiencing confidence, inspiration, and motivation that they might only experience in the gaming world.Juxtaposing young people’s love of gaming and the industry’s rampant success is the pressure it is facing from consumers who are experiencing the negative effects of gaming. Cases of young gamers becoming addicted to ...
Future Of Food & Beverage Sep 12, 2018 ... Innovations Will Affect My Purchase Decisions In This Category TRYING AND LIKING NEW FOODSAs new and interesting innovations continue to emerge in the food and beverage space, they are grabbing the attention of young consumers, who are deeply curious and love trying new things. With so many new trends, the question is: which will stick around? Of the new innovations young people have tried and liked, 38% of Trendsetters in the U.S. and UK have used an automated restaurant service (e.g. ordering from a ...
Global Culture Marketing Tips Jun 25, 2018 ... Spotify released two genre-specific mini films as part of a multi-pronged campaign called “Love What You Love” to promote its ad-supported service and highlight the user’s ability to not only follow their favorite artists but also discover new music. The two movies are both deeply stylistic yet highly differentiated: the first film follows a classic high-speed car chase while the second is a horror flick centered around a killer doll. Each film plays like a movie trailer and is set to a ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... social media stars are taking on this role in inciting change. Female Middle Eastern influencers including Karazon and the Abdel Azis sisters are defying repressive norms in their countries by shunning the notion that women's thoughts and bodies must be kept hidden. Instead, they're discussing everything from their love lives to body shaming, and in the process, inspiring other women to seek freedom as well. In music, particularly, artists are speaking out through their actual art in their ...
Origin Story Jun 23, 2018 media & entertainment movies music streaming TV ... learn how the creators came up with the concept and consume behind-the-scenes material as well. In this vein, when entertainment brands do offer adapted versions of TV shows for different countries, they should play up how this allows young consumers to extend their experience with content and dive deeper into stories they love in different forms.Aside from amassing a larger and more diverse swath of consumers, entertainment creators and distributors can also help society overall in being ...
Pop In Jun 21, 2018 ... their contribution as being as relevant in the cultural conversation as content, celebrities, and characters themselves. Older generations may assume young people's desire to Pop In content is out of pure narcissism and desire for interesting fodder to post on social media. While this trend does serve those purposes, there are also much deeper motivations for modern youth: they want to show their fandom in a highly personal way and feel a sense of community. Young consumers want to share their love ...
15 Minutes Of Fandom Jun 20, 2018 ... conversation that may come their way.THE EVOLUTION OF BRAND FANSAs brands learn to adapt to earning their 15 Minutes Of Fandom, they must acknowledge that the hardcore brand fans they used to target likely won’t exist among modern youth. While young people certainly still love brands, they don’t necessarily want brands to represent them as they did in the past. The days of a young person dressing head-to-toe in one brand name and being proud of the association are disappearing, though at a faster rate in ...
Culture Spotlight On Indonesia Jun 17, 2018 ... depict. All actors are extremely attractive and sleep in full makeup, creating unattainable expectations for young viewers. While this genre serves to distract people from daily life and provide pure entertainment, sinetrons are something people "love to hate" in Indonesia and are accepted as the lowest form of entertainment that only perpetuate problems. Nevertheless, they pull in massive viewership and often go on for hundreds, or even thousands, of episodes, often due to the many subplots the ...