Omnitainment Dec 09, 2016 media & entertainment branding radio video ... forms but typically looks like a brand-created web series or promotional stories in magazines or on websites. Such content is catching on with young consumers (57% in the U.S. and 55% in the UK report having watched it), as evidenced by the early success of Chipotle’s “The Scarecrow,” a satirical animated video condemning big agriculture that is still garnering views from youth. A 21-year-old man in Cassandra’s qualitative research explained the spot’s appeal: “Chipotle created the coolest ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... | Family (aside from children) | Free trials | Websites (aside from social media sites) | Social media posts (not ads) | Significant other | Ads | Sampling programs (e.g., Birchbox, toiletries in gyms) | Media properties (e.g., TV shows, magazines) | Children | Celebrities/social media influencers | Co-workers/employer | Customer service representatives | Salespeople | Neighbors | Personal shoppers More than six in 10 young adults and three in four Trendsetters post ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... easing the choice overload when walking into its store.I hate the number of options that I have to choose from. It takes me hours to just find what I want, and then my interest goes in general. I want someone to curate these choices for me. I love newsletters like Endource where you can see a selection of items that magazines are writing about—it narrows it down for me and I don't have to waste my time looking for the best quality items. I also think that stores that have too many choices lose ...
Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... , Democratic presidential hopeful Hillary Clinton, and politician Wendy Davis. While subscriber numbers aren’t publicly available, the bi-weekly newsletter generated enough interest in its initial weeks that it caught the attention of Hearst Magazines, who is now handling ad sales. JON STEWART X HBO In the wake of his leaving The Daily Show, political comedian Jon Stewart signed a four-year deal with HBO that will see him creating short-form, “snackable” content for HBO NOW, HBO Go, and other ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... on to exercise in excess. It’s hard to tell someone that they’re taking self-improvement too far, that they’re working too hard to be healthy, or that they shouldn’t seek to reach peak wellness. But doing so can have a detrimental effect. A clear example is the growing number of cases of orthorexia. Health magazines are full of stories of people who have become obsessive about healthy eating. Unlike other diet disorders, orthorexia isn’t about being thin, but rather about eating “clean” food and ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... , especially in the luxury sector, would be wise to follow Gucci’s lead. FATSHION BLOGGINGAmong the numerous niche communities on Tumblr is a group of plus-size fashionistas who post pictures of themselves, with the hashtag #fatshion, to celebrate their size. Fashion blogs have traditionally featured the super skinny, but confident and curvy style influencers are becoming increasingly prominent on the Web. Long ignored by magazines, designers, brands, and marketers, members of the #fatshion community are ...
Gender Trends Sep 08, 2013 ... Bombe, one of the latest indie food magazines to launch, is differentiating itself from the pack through its feminist leanings: Almost all subjects and contributors are women. Published biannually, Cherry Bombe’s mission is to celebrate the women who are influencing modern food culture, from farmers and chefs, to restaurateurs and mixologists, to food stylists and scientists. Founders Kerry Diamond (who also co-owns two hip Brooklyn restaurants, Seersucker and Nightingale 9) and Claudia Wu met while ...
Women Today Sep 04, 2013 ... constrained to TV slots or monthly magazines, have granted this message an even broader reach. And where Martha’s message may have seemed intimidating and unattainable to her audience at the time, a new emphasis on the aspirational quality of such domestic perfection has women today feeling inspired rather than frustrated. The opportunity to share something beautiful with an audience has granted greater import to traditional feminine undertakings, and introduced a sense of pride into what was once ...
Mom Focus Aug 10, 2013 ... gives a clear nod to the crafty, DIY, and maker renaissance. Instead of turning to ladies’ magazines to tell them how to run a household “correctly,” homeMAKERS pull tips and inspiration from blogs. Ultimately, they aim to run their household in a way that lets them express themselves and be creative; think ReadyMade rather than Good Housekeeping. Domestic skills and projects have even gained a certain level of caché. Cooking meals with ingredients from a home garden, making one’s own vinegar-based ...
Shared Fandom Nov 28, 2023 ... Discovering New FandomsWhich of the following ways, if any, have you discovered new fandoms with your child(ren)?U.S. Parents Streaming platforms | Social media platforms | TV networks | Recommendations from family, friends, peers, or coworkers | Online communities/forums | Trailers/Promotions | Radio/Podcasts | Nostalgia | Convention events | Print or online magazines/articles | Something else | None of the above Shared Fandom ParticipationIn which of the following ways, if any ...