POP Entertain Jun 18, 2014 gaming media & entertainment movies music TV ... men are more than twice as likely to cite video games as a must-have. How vital are each of the following things to your life?Top 2 box: “Very vital” and “Somewhat vital” Music | Movies | Comedy | Books | Dining | Social media | Cable TV | Video games | Sports | Art | Fashion | Nightlife | Magazines SELECTIVE VIEWERS Given the large amount of entertainment options available today, young people are becoming more selective when choosing which shows to watch. In spite of this, young ...
POP Landscape Jun 17, 2014 media & entertainment movies music news TV ... look to TV shows and movies for culture cues. In general, women are more likely to rely on social media, news sources, and magazines, while men are more likely to frequent online videos and discussion boards to stay current. Which of the following sources do you use to stay current with culture? Select all that apply. Social media | Word of mouth | TV shows | Movies | News sources | Online videos | Blogs and websites | Magazines | Books | Social news sites | Gossip sites | Forums ...
Consumed Path Mar 27, 2014 ... coupon codes/ deals | Checked email for coupons or sales | Checked magazines/ newspapers/ circulars for coupons | Looked for product ideas and inspiration | Went to a brand or retailer's online site to explore different products | Used my mobile phone to compare prices | Consulted an online collage/ planning tool | Asked friends/ family/ colleagues for recommendations | Consulted my social network | Pulled up my order history to see what I had ordered before | Looked for expert reviews ...
Consumed Channels Mar 26, 2014 retail spending e-commerce mobile shopping ... items (e.g., apparel, footwear, accessories, home) are selected for you | Mobile apps that provide in-store assistance or connect you to salespeople | Curated looks/styles only available in-store | A designated “women's lounge,” where women can take a break from shopping, watch TV, browse through magazines, or just relax | Social mirrors that take pictures of you that you can send to friends for feedback on different items/outfits | A designated “men's zone,” where men can take a break from ...
Digital Brands Dec 27, 2013 marketing social media ... brands, what are the three ways you’d most like these brands to communicate with you (e.g., share news, new product offerings, sales, etc.)? Email | Official website | TV commercials | Social media | Text | Online ads | In-store signage about promotions | Snail mail | Print ads (e.g., in magazines) | Outdoor ads | Product placement in TV/movies 151 I often mention brands on social media, to recommend them to family and friends, and I usually follow brands on Twitter and Facebook to stay ...
Digital Communicate Dec 26, 2013 communication apps ephemeral messaging mobile ... find a store or restaurant | Video chat | Check in to places | Read an online review of a product/ restaurant/ hotel/etc. | Watch a TV show | Watch movies | Read magazines/ newspapers | Scan a QR code or barcode for price/ product information | Look at mobile daily deals | Look at ads | Read books | None of the above What activities do you do regularly (at least once a week) on your tablet? Select all that apply.Among those who have a tablet Browse the Web | Play games | Check email ...
Digital Socialize Dec 25, 2013 media & entertainment social media ... get a glimpse into their lives and projects. A quarter of mainstream and more than a third of trendsetters follow brands on social media. Other than friends, what types of accounts do you follow on social media? Musicians | Entertainment properties (e.g., TV shows, books, movies, etc.) | Actors | Brands | Comedians | TV personalities | Artists | Athletes | Bloggers | Web personalities | Magazines | Authors | Fashion designers/personalities | Media outlets 151 SOCIAL COOL On a scale of ...
Digital Life Dec 24, 2013 communication media & entertainment social media ... TRENDSETTERS ARE CONCERNED WITH HOW TECHNOLOGY AND DIGITAL MEDIA WILL AFFECT HUMAN INTERACTIONS IN THE FUTURE.TRADITIONAL VS. NEW MEDIA When it comes to media, both mainstream and trendsetters are somewhat split between traditional and new media. Though they prefer print magazines to digital versions and physical books to ebooks, they would rather listen to digital music than analog and read online news than print. Trendsetters are almost twice as likely as mainstream to want to watch TV on their computer ...
Gender Marketing Sep 26, 2013 ... resonates the most strongly with you? Choose one. Just Do It. | Find New Roads | Go Forth | Don't be evil | Open Happiness | Never Hide 151 MISGUIDED Men and women agree that marketers don’t know how to reach them when it comes to healthcare, music, and clothes. Men, in particular, feel a sense of disconnect when it comes to marketing for books and magazines, and college-aged women feel the most left out in terms of finance and banking. For which of the following product categories do you feel that ...
Gender Entertain Sep 25, 2013 ... are geared towards men, like Boardwalk Empire. ALEX, 25People seem to think that Hot in Cleveland is primarily a female-targeted show, but I enjoy it due to its old-school sitcom sensibilities, clever writing, and good acting (Betty White FTW!). JON, 25THE MAN/WOMAN CHANNEL What TV channel most resonates with you as a MAN/WOMAN? 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 151 | 151 FAVORITE MAGAZINES What is your favorite men’s/women's magazine? 1 | 2 | 3 ...