Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... These marketing directives and examples act as guidelines in engaging young shoppers. Today’s retail landscape is radically different than it was in previous decades, as the acquisition of products and services is no longer the sole focus. Consumers expect brands to touch them on a deeper human level, providing unique experiences, inspiring environments, share-worthy content, meaningful interactions, and more. Below are tips and examples from leading brands on how to connect with young ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... often sacrifice quality in the name of speed. Instead of aligning behind artistic motivations or values, brands have been joining forces for promotional reasons, and savvy consumers have caught on to the fact that they’re the ones paying the price. Indeed, designer collaborations make up a small percentage of overall sales for retailers, but the marketing benefits—which can amount to billions of media impressions—can significantly boost positive brand perception and drive traffic to ...
Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... These marketing directives and examples act as guidelines in engaging Gen Y moms and dads.Parents and families today differ drastically from those of previous decades. Aside from more varied family structures and less restrictive gender roles in childrearing, modern moms and dads also have new attitudes, behaviors, and preferences about how to raise kids in an increasingly complex, digitally-dominant world. Below are tips and standout brand examples to guide you in your efforts to reach ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... These marketing directives and examples act as guidelines for engaging in social good. Youth believe brands have the power to improve the world, and expect them to demonstrate an authentic sense of social consciousness. In fact, 65% of American youth and 56% of British youth think that it’s companies, not their governments, that can make the biggest positive impact in the world. Below are tips for how your brand can participate in resolving local and global problems and guide individuals ...
Buy Not Mar 05, 2016 marketing retail social consciousness activism shopping ... , but I attempt to ignore their sales pitches unless I was wanting to buy something anyway. AMY, 21, UKACTION ITEMSYoung people are becoming more self-aware of the perils of consumerism. Provide them with ways to opt out of the consumption cycle through initiatives like repair services and resale marketplaces.Some forward-thinking youth are beginning to view holiday marketing and sales with disdain. Consider acknowledging materialism as a social issue by taking a stand against it during times ...
Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... both the U.S. and the UK, like when celebrities champion political issues. Most brands are already well-attuned to the need to align themselves with pop culture in order to reach young audiences. Yet, as politics increasingly becomes a key component of the pop culture landscape alongside less traditionally controversial consumer passion points like television, movies, music, books, food, and wellness, marketers needn’t be afraid to address them; in fact, the rise of Pop Politics presents a ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... climate in order to relieve some of the tension in the world, restore people’s faith in humanity, and inspire individuals to be their best selves. Marketing and content should be inclusive and make consumers feel better afterwards, not add to problems they face personally or that affect the world at large. Brands should consider initiatives that motivate or challenge people to be kind to others or share a product to bring someone else joy. This tactic proved highly successful for Coca-Cola. Its “Share ...
Marketing Tips Dec 11, 2015 marketing relationships dating love ... believe brands don’t understand modern romantic relationships, many marketers need a lesson in love. Here are our top tips to help you earn their hearts and wallets. - 1. Show how your brand can help initiate romantic relationships. - Brands across all categories, regardless if they offer products directly related to love and romance, have an opportunity to connect people and facilitate relationships. In fact, nearly a quarter of global young consumers feel closer to people who share a passion for ...
The One Dec 10, 2015 marketing relationships retail customer service love ... To get consumers to fall in love with a brand and stay committed, marketers should take an approach similar to that one would take with a romantic partner. Young consumers around the world are frequently criticized for being non-committal towards brands. Because they often “play the field” when it comes to their purchasing habits, they’re labeled disloyal for not sticking with a company in a single category. Although youth are inherently experimental and seek to sample as much as possible ...