Marketing Tips Sep 16, 2015 marketing ... These marketing directives and examples act as guidelines for engaging young consumers in modern adulthood. As young people today take an unconventional, customizable approach to adulthood, marketers need to understand and accurately reflect their new reality. Young generations are empowered to chart their own course and are challenging longstanding societal expectations of what it means to be a grown-up. However, to date, more than half of young people (51%) say that brands don’t understand ...
The New Age Sep 01, 2015 marketing play social life hobbies multigenerational ... Jerry in earnest, they aren’t playing shuffleboard to make fun of it. Moreover, they want marketing to be inclusive of all ages; it should reflect a mindset that’s not about what one is demographically but who they are in terms of interest and passions. It’s important for marketers to reflect this new intergenerational reality, as seen in Kellogg’s recent “Feed Your Inner Kidult” spot for Frosted Mini-Wheats. After all, it’s highly likely that groups outside of the intended audience are embracing ...
Influencer Marketing Tips Dec 10, 2019 ... Check out Cassandra’s do’s and don’ts of influencer marketing and discover how your brand can reap the rewards and avoid the pitfalls of this direct-to-consumer marketing channel.Like ‘em or hate ‘em, influencers are an important channel through which brands can potentially reach millions of young, social media-obsessed consumers. Indeed, 72% of Trendsetters in the U.S. and 67% in the UK hear about new brands/products/services from an influencer (e.g., a post on Instagram, video on YouTube ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... These marketing directives and examples act as guidelines for engaging in the wellness sphere. “Health and wellness” isn’t just a category to young consumers; it’s key to who they are, how they spend their time, and the purchasing decisions they make. In fact, 70% of Ys say that their wellness activities are an integral part of their personal identity. With this in mind, we’ve assembled a list of top takeaways to help marketers address the importance of wellness in Ys’ lives and build long-term ...
Z Marketing Tips Mar 18, 2015 gen z marketing ... These marketing directives and examples act as guidelines for engaging the next generation. Gen Zs may be young, but given their generation’s size, influence, and spending power, marketers need to start thinking about them now. These emerging consumers are already wise to marketing given their unprecedented digital access, which means brands will be tasked with reaching them in continually new and inventive ways. Here are 10 tips to address their unique characteristics and preferences. - THINK ...
Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... Tips for digital marketers, highlighted by brand examplesThe digital landscape is rapidly changing, making it challenging for marketers to keep up. Ironically, while it’s never been easier to reach young consumers, engaging them may be harder than ever, as every brand is expected to be a digital expert—just as Ys and Zs are themselves. Here are our top tips for digital marketers to capture young consumers’ attention and earn their trust. 1. Address consumers' desire for digital intimacy. Ys and ...
Real Time+ Dec 12, 2014 marketing customer service personalization social media ... Young people are increasingly expecting marketers to comment on current events as they unfold, rather than in response. Marketing has traditionally been perceived as an interruption, pulling people away from the media that they have chosen to engage with, such as TV shows and social platforms. Moreover, the ads they see are often irrelevant to their lives. Indeed, young consumers are often subjected to ads for the wrong products at the wrong times, despite marketers’ efforts to embrace big data ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... markets, brands have the opportunity to change a culture or region’s attitude by presenting their offerings in new and innovative ways. Marketers can update longstanding outlooks by demonstrating how certain products and concepts will add value to consumers’ lives. Only 1% of households in China have dishwashers, since residents worry about wasting water and the high cost of electricity and doubt that the machines can cut through the cooking oils used in many of the country’s regional dishes. To ...
India's Missed Call Sep 12, 2014 global marketing mobile ... alert people that they are thinking of them without incurring mobile charges. The practice is similar to the once popular Facebook “poke” or flavor-of-the-month app Yo in that it serves as a shorthand stand-in for “what’s up?” or “thinking of you.” The trend has become so popular that technology companies and brands are now leveraging it in their marketing strategies. Bangalore-based startup Zipdial offers brands technology that automatically disconnects calls after one ring. The caller is then sent ...
New Muslims Sep 11, 2014 fashion & beauty global marketing local culture ... brand campaign aimed at British Muslim consumers. The line includes a range of traditional British and Italian dishes, such as shepherd’s pie and lasagna, prepared in the halal manner.In the UK, Tesco markets earned $51 million in 2013 by directly targeting the country’s Muslim population. Beyond featuring Halal products, they appointed a marketing team dedicated specifically to Muslim consumers and extended hours around Ramadan to accommodate devotees who could only eat and shop late at night.In ...