Geomarking Sep 09, 2014 global marketing media & entertainment local culture video ... responses, according to Tubular Labs, is “Pharrell Williams Happy from Abu Dhabi,” which features some 40 people of different nationalities in the capital of the United Arab Emirates. When residents GEOmark in this manner, they’re making a statement that they are part of the same conversation as everyone else—and, at the same time, reminding the world that their differences are worth celebrating. While GEOmarking primarily exists as a cultural trend, it poses opportunities for marketers. Brands can help ...
Universal Invite Sep 08, 2014 communication gaming global marketing emojis messaging sports ... them to transcend language and cultural barriers, GYs are drawn to media and marketing that feature universally resonant themes and ideas. Communications that make an effort to include everyone in the conversation—whether through a shared interest, common mindset, or cross-cultural message—appeal to Ys, who are seeking to connect with global peers the same way they do with their local friends and neighbors: namely, through the content they consume and share. Marketers should aim to feature ...
The Omniculturals Sep 05, 2014 communication global marketing media & entertainment celebrities ... led to the discovery of universal values and interests, which connect GYs on a deeply personal level. In this light, Omniculturalism is, at its core, about recognizing the similarities among people, rather than focusing on their differences. For global marketers, this means that it is more important than ever to focus on what connects us and brings us together, rather than what separates us. The rise of Omnicultural marketing has been demonstrated recently by the launch of several first-ever ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... than 1.5 million views at time of press and garnering some positive buzz for the struggling sandwich brand.BEST OF'S These marketing efforts and initiatives stand out for their timely relevance and keen appropriation of trends and topics resonating across the pop landscape. In honor of its 50th anniversary, Nutella partnered with Eataly to open a Nutella Bar in the mega-marketplace’s former wine shop. The offer of free Pane con Nutella on opening day drew lines around the block, in keeping with ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...
Surprise & Delight Mar 14, 2014 marketing retail customer service e-commerce ephemeral ... Brands and marketers are reintroducing serendipity to the product discovery process.While global accessibility has made it relatively easy for consumers to track down specific products, the ease with which they can “identify and buy” has removed some of the serendipity once associated with more leisurely, aimless browsing. In reaction against the current state of over-planned, extensively researched consumerism, marketers are implementing tactics that aim to disrupt the traditional discovery ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... Young consumers expect retailers to implement a wholly integrated view of their marketing, services, and access points.Generations Y and Z, having grown up with a mouse—and now, a touchscreen—in hand, do not view their online activities as distinct from their offline experiences. As explored in our WWW macro trend (Cassandra Report, Fall/Winter 2012), their mindset is such that online and offline endeavors are of equal merit. Hence, they’ve come to expect brands and companies to deliver ...
Multigenerational Marketing Tips Mar 15, 2019 ... needs and that are from brands they like, there are elements that all brands should incorporate into their marketing, regardless of their industry. More than four in 10 members of all generations in the U.S. and UK say they would pay attention to an ad if it’s humorous, and slightly fewer say the same about ads that have great music. This indicates that ads that entertain consumers are more likely to capture their attention.Which of the following, if any, would make you pay attention to an ad?Please ...
Top Takeaways for Digital Marketers Dec 20, 2013 marketing media & entertainment technology social media ... respond to them (preferably, immediately). With this in mind, we’ve assembled a list of top takeaways for digital marketers based on best—and, in some cases, worst—practices witnessed over the past year. We hope these directives will help to inspire and advance your online marketing efforts in 2014. 1. BE AN EDUCATOR Young individuals consider the Web to be a place for education and discovery: 64% of mainstream and 85% of trendsetter respondents said that they use the Web for learning, and more than ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... users to fill in some of the blanks, but nonetheless demonstrate a good deal of ingenuity on the part of both the sharers and those who search and follow their recipes (via simple hashtags including #recipe, #cooking, and #baking). VISUAL FARMER'S MARKETFor those whose local farm stand isn’t quite local enough, virtual takes on the traditional farmer’s market are making it easier and more intuitive to purchase fresh goods from nearby farms. GOOD EGGS, a service currently operating in San Francisco ...