Universal Invite Sep 08, 2014 communication gaming global marketing emojis messaging sports ... Ys demand for media, marketing, and concepts to be globally inclusive, allowing them to communicate and share across language and cultural barriers.Global Ys (GYs) are the most diverse and multicultural generation, a reality that has inspired an unprecedented height of tolerance, open-mindedness, and inclusivity among its members. Indeed, GYs are increasingly blurring and dissolving race and gender boundaries, and leading the charge to create an even more open and accepting culture. Because ...
The Omniculturals Sep 05, 2014 communication global marketing media & entertainment celebrities ... Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.Never before has there been a global youth population with such shared values, attitudes, and interests. Cultures collide on a regular basis, both in person and digitally—and among Global Ys (GYs), the result is more often communion than conflict. As such, we are seeing a shift away from multicultural marketing, instead leaning toward an Omnicultural ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... make their way into the larger cultural conversation. MAKE FUN The rise of parody discussed in POPfans has applications far beyond superfan communities. We’re seeing an influx of parody in a range of categories and, gradually, in marketing, too, as brands make their own efforts to get in on the comedic action. Parody’s rapid rise to new media prominence stems in large part from the unprecedented savvy of today’s culture consumers. As media connoisseurs whose immoderate consumption habits have been ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... Young consumers expect retailers to implement a wholly integrated view of their marketing, services, and access points.Generations Y and Z, having grown up with a mouse—and now, a touchscreen—in hand, do not view their online activities as distinct from their offline experiences. As explored in our WWW macro trend (Cassandra Report, Fall/Winter 2012), their mindset is such that online and offline endeavors are of equal merit. Hence, they’ve come to expect brands and companies to deliver ...
Multigenerational Marketing Tips Mar 15, 2019 ... needs and that are from brands they like, there are elements that all brands should incorporate into their marketing, regardless of their industry. More than four in 10 members of all generations in the U.S. and UK say they would pay attention to an ad if it’s humorous, and slightly fewer say the same about ads that have great music. This indicates that ads that entertain consumers are more likely to capture their attention.Which of the following, if any, would make you pay attention to an ad?Please ...
Top Takeaways for Digital Marketers Dec 20, 2013 marketing media & entertainment technology social media ... respond to them (preferably, immediately). With this in mind, we’ve assembled a list of top takeaways for digital marketers based on best—and, in some cases, worst—practices witnessed over the past year. We hope these directives will help to inspire and advance your online marketing efforts in 2014. 1. BE AN EDUCATOR Young individuals consider the Web to be a place for education and discovery: 64% of mainstream and 85% of trendsetter respondents said that they use the Web for learning, and more than ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... movie studio to use Vine as a marketing tool, when it released the film It’s a Disaster in six-second installments through the app. FilmDistrict, the second studio to adopt the app, took a different approach in its inaugural experiment with the video sharing platform. For its White House action picture Olympus Has Fallen, the studio solicited micro movie reviews through Vine, encouraging those who’d seen test screenings of the film to upload their six-second recaps with the hashtag #OlympusHasFallen ...