Feedback Loop Mar 06, 2015 gen z hobbies social media ... harder. Growing up surrounded by feedback has also made Zs more inclined than past generations to openly share their opinions on the products and brands they encounter. This tendency may seem intuitive for adults who are accustomed to leaving Yelp and TripAdvisor reviews, but it’s a marked shift that young kids are sharing substantive feedback online and that it’s having significant impact in the marketplace. With platforms to express their opinions and encouragement from their parents to speak their ...
Global Bytes Dec 16, 2014 communication global retail activism On/Off ... , shoppers are attending pop-up events and scanning QR codes to make purchases. Even big box stores are entering the country without a physical retail footprint, finding that they don’t need one to reach coveted Y and Z consumers. A side benefit of taking this approach is avoiding the exceedingly high cost of real estate in major Chinese cities, though retailers still need significant marketing efforts to get noticed in the increasingly crowded marketplace. - International YouTube Stars - As Ys and Zs ...
First Glocals Sep 04, 2014 global travel local culture ... . Try The World, GrubBox, and Global Delights send boxes of curated foods from different countries each month; Memebox delivers the latest Korean beauty products, and Kawaii Box mails cute items from Japan and Korea to consumers around the globe. E-commerce bazaars like Live Worldly and Shop Latitude allow users to discover goods by country and experience a bit of armchair travel along the way. Brands should offer discovery maps, highlight global trends, and create international online marketplaces ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... than 1.5 million views at time of press and garnering some positive buzz for the struggling sandwich brand.BEST OF'S These marketing efforts and initiatives stand out for their timely relevance and keen appropriation of trends and topics resonating across the pop landscape. In honor of its 50th anniversary, Nutella partnered with Eataly to open a Nutella Bar in the mega-marketplace’s former wine shop. The offer of free Pane con Nutella on opening day drew lines around the block, in keeping with ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... configurations of its bags for $340, each containing big ticket items such as an 11-inch MacBook Air, an iPad Air, or an iPad Mini, among smaller goods. While contradictory to the nature of the tradition, some retailers have also begun to advertise the contents of their bags, to assure shoppers that they’re making a worthwhile purchase. Japan’s App Line Offers a Marketplace for Consumers Japan-based messaging app Line has rolled out a peer-to-peer marketplace called Line Mall, where users can buy and sell ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... Facebook. ALIGN YOUR BRAND WITH POPULAR MOBILE APPSWalgreens partnered with digital outsourcing marketplace TaskRabbit to enable customers to get cold and flu medication delivered to their homes on demand. For the duration of cold and flu season, the TaskRabbit app featured a “task” section dedicated entirely to Walgreens remedies.MIRROR YOUR BRAND'S ONLINE EXPERIENCE IN-STOREBurberry’s flagship store in London has set the standard for digitally integrated physical retail. Store features include audio ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... storefront, advertising, labor, and distribution. But with the rise of e-commerce this retail hierarchy has collapsed. The Web has made it easier for individuals to be more than just consumers in the marketplace, providing platforms for funding, marketing, manufacturing, selling, and distributing pretty much anything one has to offer. As a result, we’re seeing the rise of a MEtail culture, in which every consumer can also be a merchant of tangible objects, services, content, or ideas. The Web is ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... - Online marketplaces where users swap item for item, rather than paying with traditional currency. RELAPSE CLOTHINGFor a monthly subscription fee, Relapse Clothing facilitates a used dress swap between members.SWAPDOMSwapdom uses an algorithm to facilitate multi-person product swaps. - GIFT ECONOMY - Networks in which users give away their used belongings for free. FREECYCLEFreecycle is a grassroots movement whose followers offer up and claim used items at no cost, in an effort to cut back on ...
Top Takeaways for Digital Marketers Dec 20, 2013 marketing media & entertainment technology social media ... half consider their online identity to be “intellectual.” Brands should anticipate this desire for educational content, and think of themselves as potential teachers. Help consumers to expand their base of knowledge, learn new skills, and further their personal development by offering open workshops, sharing video tutorials, proposing creative challenges, or even hosting more traditional lectures and courses. Google Helpouts is a marketplace for learning that connects users in need of help or ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... marketplace AbbeyPost launched earlier this year to offer plus-size clothing from designers and independent boutiques. - FOOD - GOOGLE KITKATUpdated versions of Google’s Android OS have traditionally taken the sweet names of generic confections, like cupcake, éclair, and gingerbread. The latest version, 4.4., sticks to the sugary trend, but there’s a twist; called KITKAT, it’s the first version of Android to be named for a particular candy brand. To celebrate the new version’s launch, Google has ...