The Media & Entertainment Perspective May 27, 2020 ... An exploration of how Covid-19 is inducing new consumer behaviors and perspectives around media & entertainmentMore than 4 in 10 young people say their entertainment habits and routines have changed during Covid-19, with nearly half of Gen Zs saying this. Throw in boredom as a factor—with schools closed, job losses and furloughs, and the vast majority being stuck at home—and the numbers spike to about half of young people who say they don't have enough to keep them busy changing up ...
Anti-Social Media Dec 13, 2017 marketing media & entertainment social media ROI (Return on Image) ... Social media is losing its relevancy as a place to socialize as it continues to evolve into a modern media network dominated by entertainment and advertising, meaning brands must reconsider their digital marketing and influencer strategies.That sinking feeling young people first felt when discovering a parent had friended them on Facebook is resurfacing again, this time with a new culprit. Instead of authority figures being the source of their chagrin, advertisers are the infiltrators spoiling ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... behaviors. When it comes to taking activism online, three in 10 Zs in the U.S. and UK (30% and 27%, respectively), as well as 28% of Ys in the U.S. and 26% in the UK, have shared information about a cause or issue on social media. More young people are engaging in acts of altruism that fit into their daily lives, while fewer are donating money or attending rallies. One in five Zs in the UK and U.S. (20% and 19%, respectively), and 25% of UK Ys and 20% of U.S. Ys, say they’ve donated to a charitable ...
A Defining Moment Mar 24, 2020 ... other shifts may turn out to be relatively short-lived. Leveraging our knowledge and perspective from studying young generations for the past 20 years allows us to take the long view into how Covid-19 will impact Gen Z and Millennials, their values, their behaviors, and even how culture moves forward and evolves from this. We already know that there will be a strong desire for a return to normalcy after such a disruptive event, and many of the characteristics and values that have defined Gen Z and ...
Culture Spotlight On South Korea Jun 16, 2018 ... to reach its audience, targeting users on Facebook and popular Korean app, Pikicast. The brand garners around 6 million views on its videos per month and is entirely staffed by university students and recent graduates. Meanwhile, 20-year-old Guk Beom-geun is the creator of G-Productions, a new media video startup that tackles a range of current events and topics packaged with a young audience in mind. Guk has reached 170,000 subscribers on his YouTube channel. Tackling another ...
For Your Entertainment Mar 18, 2019 ... long-form content on the platforms where Zs spend much of their screen time. Nearly one in four Ys and Zs (24%) in the U.S., as well as around one in five Zs and Ys in the UK (21% and 20%, respectively), have watched a social media live stream on the Internet (e.g., Facebook Watch, Snapchat shows) in the past year, and nearly one in five Ys and Zs in the U.S. and UK have watched a TV show on a social media platform.On a weekday after work, if I get home by like 4:15 or 4:30, I'll be on my phone ...
Global Home & Away Trends Dec 03, 2018 ... A snapshot of what's happening in the realms of travel and community around the world.Travel and community are evolving in different ways and at different speeds around the world. The following trends address what’s emerging and where, and how both concepts form and change alongside developments in geopolitical policy and the growth of a social media-educated, more adventurous consumer who also has disposable income to spend. Notably, domestic tourism is on the rise as state tourism boards tap ...
The Retail & Spending Perspective Apr 28, 2020 ... purchases. What’s more, more than a quarter of Millennials1 (26%) say they don’t make enough money to pay their regular bills, making them the most financially pressed generation right now.But beyond life stage, Millennials’ past experiences are also significantly shaping their response to the Covid-19 crisis. This generation went through the Great Recession at another key moment in life—when they first hit adulthood—and thus had the deck stacked against them in many ways, making it hard for ...
Data Mine Sep 19, 2018 ... waiting to see if such action is ever required. Most young people are choosing to continue their rather unprotected practices around personal privacy for the perks that it allows them. I am honestly not that concerned with how my data is being used if it's helping businesses identify new products I may like. I sometimes find my new favorite products/brands through ads.SHAE, 20, TXMany young people, particularly Zs, brought up Snap Maps in our qualitative research—though they occasionally ...
Dream Team Mar 19, 2017 gaming play sports ... entry point to get involved and learn about the game, as well as improve one’s ability to join the conversation around sports in the workplace or at school, which is a reason why 26% of U.S. participants enjoy fantasy sports. For more experienced fans, participating in a league helps them continue to grow their expertise and gives them a constructive outlet to utilize the sports data widely available today (see Numbers Game). As one 34-year-old young woman told us in a focus group, “It heightens my ...
