GPS (Global Positioning Success) Sep 18, 2014 global marketing ... Nightlife Exchange Project, fans around the world were asked to share aspects of their culture’s nightlife scene, including its fashion, cocktails, and music. Selected ideas were packaged in shipping crates as culturally authentic event experiences to be delivered to other countries to enjoy.Tourism Victoria launched a promotion for Melbourne called Remote Control Tourist, through which prospective travelers could explore the city virtually for by “directing” four people, actually actors, who were hired ...
New Muslims Sep 11, 2014 fashion & beauty global marketing local culture ... admire her interpretations of stylish but modest outfits from accessible brands such as Diesel and BCBG. Melbourne-based stylist Zulfiye Tufa reinterprets fashion-forward outfits worn by celebrities like Rihanna and shares her “hijabified” versions across social media as thehijabstylist.DKNY, which recently launched a Middle East website and has several stores in the region, targeted the demographic even further this summer with its inaugural Ramadan collection, which emphasized loose, layered ...
Universal Invite Sep 08, 2014 communication gaming global marketing emojis messaging sports ... with in-game resources and points. COMEDY RULES Physical comedy, general silliness, and non-linguistic humor are resonating with GYs as a universal form of entertainment. Adorable animals, silly pranks, clever sketches, fan parodies, and hilarious “fails” all cross international laugh lines. At the same time, viral hits like Norwegian comedy duo Ylvis’ “What Does the Fox Say” and Melbourne Metro’s “Dumb Ways to Die” have transcended language barriers by being bizarre, cute, and catchy. ...