How Can I Help You? Jun 22, 2019 ... want to go through a long process to get it.” As covered in Cassandra’s recent Generations Report, Ys and Zs consider it paramount that brands help make their lives easier, and brands that can implement processes to specifically mitigate the pain points of the customer service experience stand to earn their affection in turn. Another area of retail where there is a demand to make consumers’ lives easier is the return process. In fact, 52% of youth in China, 45% in Nigeria, 41% in Australia, 40% in ...
Fear Factors Mar 19, 2019 ... Each generation has distinct stresses and anxieties, as well as methods for coping, shaped by the culture in which they grew up; by understanding their specific fears and approaches to dealing with them, brands can play a key role in mitigating them. From children being separated from their parents at the border to the Opioid Crisis to vehicle-ramming terrorist attacks, there’s no shortage of external forces causing people stress today. In the past, a person could mute the radio or turn off the ...
The Urge To Splurge Mar 16, 2019 ... items that make their day-to-day a little more luxurious. What It Means For Brands: Xers are juggling leadership responsibilities across multiple areas of their lives and tend to splurge on categories that elevate their everyday existence to mitigate this. Brands can both address their obligations and endorse this penchant in their marketing and communications in order to connect with this cohort, especially as they’re labeled as “the forgotten generation” in the media and are aware that between the ...
Tricks Of The Trade-Off Sep 23, 2018 ... . Meanwhile, brands need to strive to lessen the drawbacks of innovation, just as young consumers are working to get the best of both worlds, meaning that innovation increasingly includes finding solutions that mitigate the trade-offs of advancements. Explore these Tricks Of The Trade-Off for how to navigate the world of innovation, cater to young consumers’ evolving preferences, and best position your brand for the future.I think innovation and technology are undoubtedly making our lives better. Sure ...
The Invisibles Sep 16, 2018 ... their lives and mitigate the risk of it becoming too dominating. Although it may seem surprising that modern youth want to downplay their technology given their dependence on it, discreet devices align with young people's preference for inconspicuous luxury. Tech brands will simply need to become more comfortable fading into the background and removing their logo from the design of their products to let their functionality stand for their brand instead. As young consumers don't want technology to ...
State Of The Art Sep 15, 2018 ... Zach Braff, star of the now-defunct long-running medical sitcom Scrubs, took to Twitter to read an A.I.-generated Scrubs script from Botnik Studios, which also created the Harry Potter excerpt. The script was created via a predictive keyboard trained on lines from the show itself.Shelley A.I. MIT researchers developed Shelley A.I., a deep-learning algorithm named after Mary Shelley, the author of Frankenstein. Shelley A.I. writes short snippets of horror stories and was trained on a subreddit where ...
Future Of Travel, Transportation, & Infrastructure Sep 10, 2018 ... enjoying the journey. Electric scooter sharing programs and autonomous public transportation are increasing mobility for citizens of all ages and classes while demonstrating modern youth’s desire for convenience, access, and sustainability. Emerging smart cities are being built with interconnected sensors and systems that allow the city itself to automatically mitigate the pain points and inefficiencies that are rife in urban settings. As more cities incorporate smart technologies and as the process of ...
Global Fashion & Style Trends May 27, 2018 ... fashion industry’s massive textile waste problem is scrutinized on a global scale. Just as young people around the world are curbing waste by increasingly embracing styles made from sustainable materials and giving garments new life through the resale market (see Eco Chic), they're also supporting brands that help the planet by ensuring they don't create excess inventory. Indeed, the fashion industry is starting to mitigate the waste it produces by quantifying demand and only making the exact styles ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... , they are looking to fill their social calendars with engagements that feel productive and positive, such as classes and activities that engender learning. Additionally, Zs have been raised with an eyes-wide-open perspective on the world, and such negativity can feel pervasive with headlines and notifications continuously invading their day-to-day lives. As a result, Zs want to mitigate the drama they experience socially, and cutting out wild card vices serves this purpose. While the oldest Zs are ...
Risk Management Jun 23, 2017 alcohol fashion & beauty gen z drugs politics ... Gen Zs are adopting a more traditional and conservative approach to life, seeking to mitigate risks and challenges to achieve their version of social progress.Youth are generally seen as challenging the norms and rules set forth by their elders, establishing a movement that aligns with their unique values. This reality tends to earn them a negative reputation from their older counterparts: the Silent Generation considered Boomers to be a “wild child” group; Boomers considered Gen X to be ...