Tech Truths Mar 21, 2019 ... they get inspiration, discover something new, and stay informed about brands. They expect to always be entertained in these social spaces, which prompts them to check in throughout the day and regularly refresh, though they're conscious of this bad habit. Meanwhile, having content such as music, TV shows, movies, podcasts, games, and news in their pockets at all times prompts them to turn to it whenever they have a free moment. Whereas older Xers and Boomers tend to carve out designated ...
For Your Entertainment Mar 18, 2019 ... By learning how each generation approaches TV and movies, music, and gaming, brands across industries can better engage with their consumers through entertainment.Each generation is subject to stereotypes and misconceptions surrounding their approach to entertainment based on age and life stage—from the notion that only younger generations are bingeing TV to the idea that older generations are completely out of touch with gaming. In truth, audiences across all generations are binge ...
Opportunity Knocks Dec 14, 2018 ... , passions including outdoor activities (e.g. hiking, gardening), foodie culture, and the movies/film scene are toward the top of the list for youth in the U.S. and UK. They are willing to move to an unknown place if they know that they can tap into their passions, and because modern youth are more likely to build community around such passions than a specific geographic location, they don’t need to ensure that community is available in a new neighborhood before moving there.OPPORTUNITY NOMADSI get bored ...
Where There's A Will, There's Away Dec 10, 2018 ... , such as going to the movies, or cancel their media subscriptions, young people are willing to do so as they see this as a non-essential area in their lives that can add up. Though they're more willing to cut back on the aforementioned categories, it's fitting that entertainment spending is sometimes cut as they'd rather explore the world first-hand than see it or hear about it via the content they consume. From modern youth’s perspective, missing out on entertainment events or not having ...
Have Guidance, Will Travel Dec 08, 2018 ... me money. There are a lot of apps and websites to help you too. They are so useful and they really help you when in a rut.ANTHONY, 22, OHModern youth are used to instant gratification (e.g., making purchases online, streaming movies and TV shows, ordering food delivery directly to their door), but having so many options at one’s fingertips has its drawbacks, too. Young consumers are experiencing choice overload, and they’re seeking help from brands in the decision-making process (see Cease ...
Home & Away Entertainment Trends Dec 06, 2018 ... their flights will be able to view G-rated short films made by Oregon filmmakers.Changi Airport Movie TheatreRated the best airport in the world, Singapore’s Changi Airport features a host of luxurious amenities, including a butterfly garden, pool, two hotels, and a movie theater. Located in the airport’s Terminals 2 and 3, the Changi Airport Movie Theatre screens free movies all day, allowing passengers to sit back, relax, and enjoy a film while waiting for their flights.ROAD TRIP MOVIESYoung ...
Digital Wellbeing Movement Sep 18, 2018 ... phones while they’re at school. Using the app’s highly-incentivized platform, students accumulate 10 points for every 20 minutes they don’t use their phone during school hours. Once accumulated, their points can be exchanged for goods and services such as free coffees and popcorn at the movies that are available via the app’s marketplace. Gamifying the act of unplugging helps entice younger consumers to reduce their usage. Mute This free iPhone app serves as an introductory step for those seeking to ...
Future Of Entertainment Sep 14, 2018 ... Innovations in entertainment that are shaping the future of film and television, music, and gaming.Innovations in technology are shaping the content modern youth consume and the ways in which they see and experience entertainment, from TV shows and movies about technology itself to tech that allows listeners to customize music to fit their hearing capabilities. Innovations in gaming are allowing players to streamline their processes, reducing their need for multiple games and consoles, while ...
Culture First, Country Second Jun 26, 2018 ... , and influencing crossover to other verticals in the process. The Culture Spotlights On 16 Countries provides an overview of what's becoming popular in each market we surveyed in this report and highlights what will thereafter reach young consumers in other parts of the world as they adopt culture from places near and far. The Global Category Trends reveal what's next across different areas in popular culture: music, movies, TV shows, digital culture, analog entertainment, food/beverage, fashion ...
Global Culture Marketing Tips Jun 25, 2018 ... feel that in the past year, it has become more important for brands to engage in popular culture. Below are takeaways and examples to guide your brand in participating in popular culture, from art and music to movies and gaming. - 1. Be Design-Forward. - Young people around the world are passionate about art/design, and seek to celebrate it in their everyday lives. To them, it's not enough to simply admire art from afar, but rather, they're looking to interact with it to showcase their ...