Marketing Tips Dec 05, 2017 marketing branding experiential virtual reality ... Marketing directives for engaging with Gens Y and Z around modern socializing. - 1. KEEP SOCIAL MEDIA SOCIAL. - Like “Keep Calm and Carry On” or “Keep Portland Weird,” young generations are rallying around the battle cry of keeping social media social. While they neither want nor expect brands to vacate platforms completely, they do want them to behave like humans rather than corporate entities bent on interrupting their natural communication flow. Marketers can make moves in the right ...
School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... some altogether, the role that work serves in their lives is changing to become more personal than merely professional. They have an extended period of time in their twenties and thirties to have a vibrant social scene like that of a university and feel the workplace is a natural extension for such. Meanwhile, given that Ys are constantly looking for ways to form new friendships, and they rely on friends to help them navigate adulthood (see Friends With Benefits), it’s fitting that they have ...
Build Your Own Career Sep 22, 2017 career networking slash-slash ... that didn’t develop naturally or participate in a remote work opportunity that wouldn’t have been possible to workers in the past. Ys and Zs also have a wider personal network than did youth in previous decades thanks to technology and social media that can provide them with a larger scope of professional prospects; because they have more connections to utilize and take advantage of, they’re more apt to explore the links that come along with their own expanded network rather than their employer’s ...
Out Of Office Sep 19, 2017 alcohol career fashion & beauty beer grooming ... ambitions isn’t a natural fit for all brands, there are some tactics that every employer can incorporate to make their company more enticing. For instance, they can offer screen-free zones or meetings that allow employees to be present and feel more connected to the physical world. What’s more, 61% of youth and particularly those in the U.S. (65%) say they would not consider a job that didn’t allow them to work remotely or from home, so offering or amplifying this is critical when attracting or ...
Personal Property Sep 18, 2017 community home décor rural suburban urban ... adults don’t want to fill their homes with interior goods that are merely off the shelves; 40% would rather make home décor items, which is significant given that such requires time and skills. My ideal home won’t have spare rooms gathering dust. It would make use of an unconventional building, such as a decommissioned public space or warehouse. My home would highlight the natural texture of materials and craftsmanship. For example, parquetry floors, handwoven curtains made of natural fibers ...
Asking Price Sep 12, 2017 money retail spending deals shopping ... customer service agent says using natural language process. It can operate on autopilot and be switched to manual at any time. ...
All The Feels Jun 22, 2017 gen z social life friends social media ... , especially those in the U.S., worry more than young men about nearly everything. The same is true of teens compared to tweens, likely because they have a higher level of exposure to news and social media.Which of the following things, if any, do you worry about?Please select all that apply. War | Terrorism | Racism | The state of the world | Diseases | Natural disasters | The state of my country | Violence at my school/work | The environment/climate change | Immigration issues | The economy ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... replacing a portion of the free time they spend with them IRL. In fact, more than a third of Zs in the U.S. and three in 10 in the UK say it's just as fun to socialize with people via video hangout as it is to socialize with them in-person, and close to half of Trendsetters in both countries feel this way. As digital natives, they don’t see a pronounced distinction between the online and offline realms (WWW [Whole Wide World], Cassandra Fall/Winter 2012), causing them to consider it only natural to want ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... regard “natural” forms of sugar, like fructose found in fruit juice, as healthy even though the effects on the body are largely the same as soda. So, while they’ll avoid taboo beverages like soda and frowned-upon fast food restaurants like McDonald’s, they’re by no means health nuts; only 32% of Zs in the U.S. and 27% in the UK are making efforts to eat healthier. To wit, Doritos and Oreos rank among the brands they deem coolest. While clever marketing from these brands plays a role in this ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... are also young adults’ preferred form of nightlife because they’re a natural connector. Many young people, particularly younger Ys and teen Zs, struggle when it comes to socializing in real life because their digitally-led lives contributes to a lack of emotional intelligence (EQ). However, sports can alleviate this problem because they not only offer an event for people to come together offline, but also gives them a topic and guides their discussion. A 28-year-old man from New York acknowledged ...