Over The Influence Dec 12, 2019 ... board in exchange for "exposure." Some hotels have publicly lashed out at influencers' entitlement, even banning them from their properties, while an LA-based ice cream truck owner posted a sign saying that influencers would be charged double, which quickly went viral. News of influencers asking for these types of excessive handouts don’t always sit well with consumers, as 62% of UK youth and 57% of U.S. youth say influencers are spoiled and 53% of UK youth and 49% of U.S. youth say influencers ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... as No Money, More Problems. To earn extra cash and attain a sense of fulfillment or meaning, modern youth have adopted the attitude that they should Always Be Hustling. The combination of young people’s constant need to hustle and the Over Stimulation they experience from a 24/7 news and entertainment cycle is causing modern youth to seek respite in a multitude of ways: discover how young people are using their downtime to recover from burnout in Free For All; zone out To Your Heart’s Content in ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... /7 news cycle, and the rise of online ‘watchdog’ activity, among other factors), this cohort has become less trusting of the institutions that past generations were able to rely on, which is impacting their current emotional burnout. This is definitely a two-sided affair: Ys see institutions as becoming less supporting over time, leaving modern consumers, and Ys especially, to be gradually less trusting. For example, Baby Boomers overall had comparatively more trust in the military and believed ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... cohort better able to compartmentalize and balance aspects of their lives; also, consider how, as students, much of their time is already scheduled. But as their lives become busier, the state of the world becomes more chaotic, people begin to demand more from them, and responsibilities pile on, this cohort is likely to feel the mental strain. Additionally, this cohort has grown up with exposure to the 24/7 news cycle, which has fostered a culture of fear and anxiety that affects their mental health ...
Over Stimulation Sep 20, 2019 ... Youth experience near constant stimulation and struggle to find downtime, making it more important than ever for brands to position themselves as a solution and not add to the noise.In today's society, modern youth experience near constant stimulation. Between social media, work emails that come at all hours of the day and night, cell phone notifications, and the endless barrage of news, it can be difficult to carve out any mental space for quiet. On top of that, when Gen Ys and Zs actually do ...
Free For All Sep 19, 2019 ... lives in a constant state of worry, which is only exacerbated by their access to technology and exposure to a 24/7 news cycle. But unlike Ys, Zs have been raised by Gen Xer parents whose practicality and cynicism has instilled a sense of realism in their children. This has made Zs a very self-aware cohort who can recognize the drawbacks of going overboard with their efforts, making Zs more likely to compartmentalize different areas of their lives, try to attain work-life balance, and take the ...
To Your Heart's Content Sep 18, 2019 ... mukbang videos. This trend started in South Korea but has since spread around the world, as mukbang stars live broadcast themselves eating extraordinary amounts of food. Ys' and Zs' desire for contentless content that lets them zone out is reflected in the numbers: YouTube said watch time of "relaxing" videos increased more than 70% between June 2017 and July 2018. The popularity of this trend is great news for brands, as six in 10 youth in the U.S. and UK like advertising that features ASMR.This ...
It's A Mall World After All Jun 23, 2019 ... sorts that moved customers from one chain store to the next. The layout was always the same, and the stores rarely provided anything exciting or out of the ordinary. This approach doesn't cut it with today's youth, who expect a lot more out of the in-person shopping experience. If they just want to buy products, they can do so online, meaning IRL shopping needs to be social, engaging, and experiential. This is actually good news for malls that are up to the challenge because 71% of U.S. and UK ...
The Direct Connection Jun 21, 2019 ... rather their key characteristics. This is good news for traditional retailers because it means that modern youth aren’t as concerned or even aware of the model of distribution; rather, young consumers are aware of these brands because of their effective marketing strategies that span social media, subway ads, and podcast sponsorships, as well as their customer service policies that make trying new products easier. To wit, one-third of Trendsetters in the U.S. and one-quarter of Trendsetters in the UK ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... U.S. would like to see more smart mirrors in stores, as would 38% of U.S. Trendsetters and 34% in the UK. There are lots of opportunities to improve tech for online shopping as well: 28% of UK youth and 26% in the U.S. want to see more virtual try-ons when shopping online, as do 43% of U.S. Trendsetters and 36% in the UK. As A.I. ramps up in the retail space and more brands embrace the technology, this could also be good news for sustainability, since machine learning can help predict what's going ...