The Generational Manifesto Mar 24, 2019 ... spark change in society. For instance, Ys and Zs embraced streaming services and binge watching, and have influenced older generations to consume content in this manner, too. While each generation has attitudes and values that they carry with them, it's their behaviors that are more subject to change and evolve based on youth's influence. This is good news for brands because it means that even if older generations aren't the target audience, there's much potential for them to become consumers in the ...
Portraits Of A Generation Mar 23, 2019 ... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...
Tech Truths Mar 21, 2019 ... method.My parents are always like "you kids and your technology," but I think they're on with their phones and computers as much as we are.MAGGIE, 17, CTMy parents are obsessed with posting on Facebook. Whenever I'm with them, they're on their phones more than I am and my mom is watching videos and my dad is reading articles. They're consuming all the traditional stuff like magazines and newspapers, but they're doing it digitally now. KYLE, 25, FLWhat This Means For Brands: To resonate with Xers, brands ...
Fear Factors Mar 19, 2019 ... television to disengage from the world’s problems, but modern society is plugged into a 24-hour media cycle. And because we can receive news alerts to our mobile devices, escaping the firehouse of information is nearly impossible, especially for today’s always-on, digitally disposed youth. Less than 8% of Baby Boomers, Gen Xers, Gen Ys, and Gen Zs in both the U.S. and UK say that they worry about nothing, meaning that the vast majority of Americans and Brits are worried about something, whether it be ...
Opportunity Knocks Dec 14, 2018 ... including Newport News, VA, Cincinnati, OH, and Overland Park, KS made the top 10. Young people are willing to move to places for specific opportunities that they wouldn’t have considered living in, otherwise—they’re not heading to NYC or LA because they’ve always dreamt of living in those cities, they’re moving to Madison, WI, Columbia, SC, or Bournemouth, England for the jobs available there. Some cities and states are even providing monetary incentives to encourage young adults to move there ...
Home & Away Retail Trends Dec 05, 2018 ... /town or when visiting a destination, retailers are making shopping more convenient for consumers by integrating it into their existing day-to-day life. Airports Are The New MallsAirport shopping, once characterized by touristy souvenirs and underwhelming snacks, is growing and evolving at a rapid pace as brands increasingly capitalize on the foot traffic and attention of a captive travel audience. Well beyond duty free stores that offer tax benefits and standard newsstands, brands are finding much ...
Tricks Of The Trade-Off Sep 23, 2018 ... there are downsides like sacrificing privacy and spending too much time looking at screens, but the upsides are dramatically bigger. Technology makes my life easier, more stress free, and allows me to excel in my work. JACOB, 33, VAFor every benefit that innovation provides (cheaper taxi rides, access to information), there is often a downside (loss of worker rights, fake news). However, I am optimistic that overall, innovation is benefitting society. NATHANIEL, 34, UKTECHNOLOGICAL ...
Race To Zero Sep 22, 2018 ... responding to voice commands to turn on lights, order food, or read the news, leaving users with their mobility to go about their day as such tasks are completed. In the future, brands across all categories will need to highlight the ways in which they are enabling consumers to get the most of their time when interacting with their products and/or services.Brands also have an opportunity to turn common time-wasting pain points—such as waiting for the bus, sitting in an airport on a layover, or ...
Data Mine Sep 19, 2018 ... nowadays where they can no longer consider what’s theirs to be “mine,” and in fact, they are inviting trusted brands to use such information to Data Mine so they can get the best experience possible.Although modern youth have seen news stories about Strava’s heat map sharing the location of Fitbit users and exposing U.S. military bases, watched Mark Zuckerberg try to redeem Facebook at hearings about the company’s data harvesting practices, and heard about Equifax users whose Social Security numbers ...
State Of The Art Sep 15, 2018 ... , especially in terms of doing legwork for busy reporters, such as spotting financial trends and pushing breaking news alerts to the reporters so they are able to more substantively cover topics at the speed at which they’re occuring. With the current cultural emphasis on speed and the resulting demands not just on reporters, but also on creatives across all industries, brands can and should utilize A.I. as a tool to aid and hasten the creative process, leaving the creatives they contract to spend more ...