Free For All Sep 19, 2019 ... around. For this cohort, being perceived as unproductive or lazy is not an option, and are in fact sentiments they resent. To increase their productivity potential, Ys have blended their work and personal lives, making them more likely to dip in and out of personal life and work responsibilities. But because their workdays are less rigid, it’s normal for them to break up their days with short breaks or leave work early to meet friends for a drink or make an exercise class and then hop back online ...
High Society Sep 17, 2019 ... sells its micro-food products in tech offices and hospitals. What’s more, Journey Foods is also building an A.I.-powered database called JourneyAI to compile and log ingredients that could be used for future products, an initiative that speeds up the R&D process.WellPathWellPath is an online customized supplement brand that focuses on mind and body wellness. WellPath recently launched PURE, a premium apple cider vinegar gummy made with 500 mg of raw apple cider vinegar (ACV), beet root, pomegranate ...
No Money, More Problems Sep 16, 2019 ... genuinely cares about Ys’ and Zs’ their financial futures and help them establish good financial practices now, so they'll be able to weather a downturn. - CAROUSEL: BRANDS HELPING YOUTH GAIN CONTROL OF THEIR FINANCES - MonzoUK-based Monzo is an online bank prioritizing accessibility and transparency, even going so far as to publish a blog post about its tone of voice. In the post, it stressed the importance of "speaking the audience's language," being empathetic, and being inclusive. A year after the ...
The Global Retail Landscape Jun 25, 2019 ... The global map of retail is the most expansive it’s ever been, stretching across multiple online and IRL touchpoints, prompting brands to innovate their strategies to cut through the noise and directly reach modern young consumers.The retail footprint is larger than ever, with in-store experiences, online retail, and the rise of social media shopping spurring its rapid growth (see The Global Map Of Retail below). The retail space has also seen the arrival of next-gen brands coming from new ...
The Future Of Experiential Retail Jun 24, 2019 ... more popular purchases from the brand’s e-commerce platform. The store had hyper-localized components with a “trending around NYC” section, along with physical cards displaying actual online reviews next to the products, giving shoppers the extra context they seek when shopping online.BrandlessE-commerce platform Brandless launched a physical pop-up in NYC last fall (the brand’s second ever, after one in LA earlier in the year) specifically to mitigate the disconnect consumers face when shopping ...
It's A Mall World After All Jun 23, 2019 ... sorts that moved customers from one chain store to the next. The layout was always the same, and the stores rarely provided anything exciting or out of the ordinary. This approach doesn't cut it with today's youth, who expect a lot more out of the in-person shopping experience. If they just want to buy products, they can do so online, meaning IRL shopping needs to be social, engaging, and experiential. This is actually good news for malls that are up to the challenge because 71% of U.S. and UK ...
How Can I Help You? Jun 22, 2019 ... Trendsetters in the U.S. and about two in five in the UK say their opinion of a brand has been influenced by a review even when they don’t know the reviewer. Whether it be through reading online reviews, watching a YouTube review video, or following a brand’s interaction with a consumer on social media, young people are privy to every detail of a consumer’s interaction with a brand and therefore have high standards when it comes to customer service. The impact that customer service reviews can have on ...
The Direct Connection Jun 21, 2019 ... modern youth’s desire for innovation, community, and personalization. Additionally, big box retailers have a unique opportunity to partner with new DTC brands to capitalize on their cool. Target has begun to carry DTC brands like Casper, Quip, and Harry’s, a move which demonstrates the company’s understanding of today’s youth. The addition of such brands to the company’s merchandise is a win-win: it gives young consumers an opportunity to interact with brands they’ve only seen online and Target ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... U.S. would like to see more smart mirrors in stores, as would 38% of U.S. Trendsetters and 34% in the UK. There are lots of opportunities to improve tech for online shopping as well: 28% of UK youth and 26% in the U.S. want to see more virtual try-ons when shopping online, as do 43% of U.S. Trendsetters and 36% in the UK. As A.I. ramps up in the retail space and more brands embrace the technology, this could also be good news for sustainability, since machine learning can help predict what's going ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... Social discovery and online payments are evolving to make the shopping experience more frictionless, particularly for Gens Y and Z, who are accustomed to instant gratification and desire innovations that save their time.When it comes to shopping, young consumers want their mobile devices to do more than just serve up the items they search for. They expect brands to be continually innovating, particularly when it comes to seamless discovery and frictionless payments. Just as brands see a lift in ...