SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... Shopping goes live(stream)What do you get when you mix retail shutdowns with consumers bored in their homes spending time on social media? Shoppertainment. AliExpress, an online retail service owned by Alibaba in China explains, this concept “blurs the lines between e-commerce, entertainment and everyday lifestyle, engaging consumers in a highly immersive and interactive experience, such as live-streaming events, pictures, videos, and interactive games, to ultimately drive transactions.” Simple ...
DRINK (SOM)E OF THIS Mar 10, 2021 food & beverage hygiene marketing ... Outlook report, Cassandra identified that Millennials and Gen Zs will embrace intentional living and self-care, especially in terms of mental and physical health. Where do you see the concept of self-care going in the future? I think we’ve had a lot of time to reflect in 2020. You can see it online, so many people are working out, we turned our houses into our home gyms, I think as a society we’re eating better. We know that a healthy diet and sleep will drastically increase your chances of ...
THE (ANTI)-SOCIAL DILEMMA Mar 05, 2021 technology unplugging social media ... How to digital detox in 2021Between Zoom meeting marathons, all day online schooling, and remote events, even tech-forward Gen Zs and Millennials are reaching a breaking point with screens. Cassandra reported about virtual burnout as early May 2020, only a few months into the pandemic, as discussed in our Media and Entertainment Special Release. The Social Dilemma documentary further catapulted this sentiment, prompting questions and conversations about social media and the role of screens in ...