BMS Takeaways Jun 17, 2015 health & wellness marketing ... were feeling. The technology served to show that the airline provided a relaxing experience and highlighted the moments during which travelers were the happiest and calmest.Watch how British Airways helped passengers measure their wellbeing.To educate consumers on the benefits of eating organic food, Swedish grocery chain Coop decided to show how it impacted an average family. The company enlisted a family of five for a three-week experiment, in which they first ate their usual non-organic meals ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... Young consumers are shying away from over-stimulating stores and instead seeking shopping environments and experiences that promote a sense of wellbeing. In recent years, companies have responded to young consumers’ growing prioritization of health and wellness primarily through their product offerings. Food brands have introduced all-natural and organic lines; apparel brands have expanded into the now-flourishing activewear and athleisure markets; and tech brands have propagated fitness ...
Healthography Jun 12, 2015 design health & wellness travel bikes commuting neighborhood rural ... offers culinary programming built around the food grown on site, plus recreational facilities and activities that encourage an active lifestyle.AGRITOPIAAgritopia is a community in Phoenix with 160 acres of farmland, 16 of which are certified organic. The development places a premium on getting to know one’s neighbors: interaction-boosting elements such as a coffeehouse, a farm-to-table restaurant, and an honor system farm stand are intended to alleviate social and economic relationship barriers and ...
WELLth Investors Jun 01, 2015 community health & wellness money social life spending retirement saving social media ... . healthcare system have heightened Ys’ anxieties about what the future holds for them. Indeed, 72% of Ys and 80% of Trendsetters say they worry that the healthcare system won’t be able to support their generation when they’re old. So rather than rely on institutions alone, many are embracing new technology that lets them track and quantify their individual health to gain a sense of control. Many are also paying premiums for items that may have seemed nonessential in the past, such as organic food and ...
Food Fixation Mar 11, 2015 food & beverage gen z health & wellness cooking diet ... most of the time. I feel better, and I don’t even drink milk that isn’t organic anymore! ABBY, 12, TXI think it’s becoming ‘cooler’ to eat healthy, and I think that people are more aware that small changes can make a big difference in their lives. For example, I saw someone who decided to eat a fruit cup instead of a bag of chips, which is an example of a small change that can affect their lives in their long run. ASHLEY, 14, NY…But Zs are still eating junk food When my friends and I go to the mall ...
New Muslims Sep 11, 2014 fashion & beauty global marketing local culture ... Muslims. By offering meals that appeal to an international palate—dishes like Indian curries and Korean bibimbap—they’re finding fans in ethically conscious Ys of all denominations.In the US, Whole Earth Meats is both halal and organic. It markets its burgers based on tradition and wholesomeness, using these values to appeal to Muslim consumers first, underlining them with its halal status.This winter, 29-year-old Shazia Saleem launched “ieat Foods” a ready-meals business featuring the first national ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... Samsung’s $20M ad sponsorship of the broadcast event. According to The Wall Street Journal, ABC had promised Samsung that the phones would get airtime during the show, and the rest is social media history. The organic-seeming stunt, which was in fact DeGeneres’ idea, warranted more than 3M retweets by the following afternoon and resulted in a high of 900 social media mentions per minute for Samsung in the aftermath.CHIPOTLE & FARMED & DANGEROUSThe arguable next step in the evolution of product ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... ”, and Busta Rhymes’ “#Twerkit.” More recently, less overt executions are emerging, such as the #WokeUpLikeThis hashtag which has roots in a Beyoncé song (“***Flawless”) but also serves as an organic feminist battle cry.NEW NEW AGEMystical trends like yoga, incense, and crystals are inspiring a niche, yet growing, segment of trendsetters to explore music that embodies similar high vibrations. Reissued albums by new age pioneers, such as Celestial Soul Portrait (Numero Group) and I Am the Center ...
POPulism Jun 05, 2014 media & entertainment news politics TV video ... shapes their lives. This distinctive approach has heralded a shift in the content that deals with politics and politicians. In response, contemporary politicians are beginning to engage not just as punch lines, but also as willing participants in comedy and, by extension, in popular culture. This development has inspired the organic creation of a brand new content genre for consumers to enjoy: political comedy staged by and starring the political players, themselves. The turning point for this trend ...
Fauxsumerism Mar 03, 2014 fashion & beauty retail brick-and-mortar e-commerce malls shopping Fauxsumerism ... consumers’ already developed “wishlisting” tendencies; though these lists and pinboards may appear to put purchasing on the back burner, they also provide individuals with an enduring visual reminder of the products they love, and can forge a stronger path to eventual purchase. Brands should also begin to think about how to help consumers discover products in organic and unexpected ways. Create e-commerce environments that encourage the inclination to click through a new collection or line. This model ...