Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... sustainable materials, with nearly half of youth in India and Nigeria feeling this way (48% in each country). The farm-to-table movement has helped make sustainability more palatable not just to consumers but also to companies, with global brands like Oreo, Starbucks, and even McDonald’s making moves to incorporate more eco-friendly ingredients, packaging, and business practices. Notably, sustainability isn’t just a marketing move—what’s good for the earth is also proving to be good for a brand’s ...
Pop In Jun 21, 2018 ... , we foresee that global youth's desire to Pop In creations will impact packaging design. Already young people around the world are gravitating towards packaging that's personalized, such as with their name or popular phrases, as has been successful for Coca-Cola. The next extension of this trend is giving consumers the ability to input their photo on packaging, allowing them to Pop In the materials that their favorite products come in. Even beyond this medium, brands can invite consumers to become ...
Culture Spotlight On Japan Jun 08, 2018 ... vastly popular around the world, Japanese beauty is becoming a popular alternative. K-beauty is strongly associated with maximizing steps and product usage, with cutesy packaging and loads of ingredients; emphasis on product usage was originally popularized by Japanese brands. The current Japanese beauty trend consists of minimal ingredients and a clean packaging style with the promise of being effective. The practice is focused on tradition and using natural ingredients like  ...
Global TV Trends Jun 02, 2018 ... Outstanding Informational Series or Special in 2017.AUDIO GOES VISUALTelevision and film companies have a long tradition of drawing inspiration from other categories such as books and news stories. As TV companies seek out their next big series, they are more often looking to podcasts, which offer a fresh source of transmedia storytelling. The trend of sourcing TV storylines from popular podcasts has grown exponentially since we initially identified the re-packaging of original narratives in mediums and ...
Global Food & Beverage Trends May 28, 2018 ... ;expanded into apparel in a collaboration with Target. The store, which will be the exclusive retailer for Museum of Ice Cream pints, is also selling a limited edition line of children’s clothes and accessories.LaCroix Fandom for LaCroix and its pretty packaging is manifesting in many ways, from people buying desserts and accessories that pay tribute to the drink to dyeing their hair to look like the colorful cans. The beauty trend started when Minnesota-based Scruples Hair Care  ...
Global Fashion & Style Trends May 27, 2018 ... this in their product packaging and marketing. Cosmetics company Lush declares "handmade is our middle name” on their website and explains that customers can see who compounded the product and when by looking at a face sticker (which is hand-drawn by Lush’s graphic designers) located on the back of the bottle or pot. Post Consumer Brands developed a commercial series for its Honey Bunches of Oats cereal where it highlighted employees in various areas of the production as they talked about their ...
Global Art & Design Trends May 26, 2018 ... involving their olfactory senses as social media photos, portraiture, optical illusions, and scents come to the forefront of the art world. Brands that don’t typically consider themselves a part of the art scene can still capitalize on these trends by tapping into the design elements in their marketing, advertising, and even packaging. Nearly three in 10 young people around the world like when brands offer artistic packaging. This is especially high in South Africa (38%), India (36%), Nigeria (36 ...
Know It Alls Mar 23, 2018 career media & entertainment news online learning ... youth knowledgeable without overwhelming them is a task in which brands can assist. Brands could provide easily digestible overviews of topics relevant to their industry or mission, providing an entry point for consumers to dive in if they want to learn more, or even just quick factoids on packaging or in advertising to give them fun info to share with friends or bring up during cocktail conversation. Young people are interested in learning from brands—29% of U.S. Trendsetters and 24% in the ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... a way in which brands across categories can create a relevant experience that's wholly representative of their company. For instance, brands can share how they came up with the idea for products and/or services, packaging, and marketing, and teach consumers about their processes, as well as provide a forum for consumers to discuss topics relating to their industry and how it impacts the world at large. Meanwhile, if such events have a co-creation component, they can even become a new form of ...
Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... packaging as a way to further position their products as centered around the individual. Several brands in this space do so, such as Function of Beauty, which puts the customer's name on their shampoo and conditioner bottles, as well as Care/of, which does the same on their personalized daily packages of vitamins. All told, young consumers want greater reassurance that personal care products are most relevant to them and their betterment goals, and brands that center their products around the ...