R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... food to packaging to household objects, meaning a brand's products can be on display as a form of therapeutic entertainment. For instance, clothing brands could create ASMR videos showing off the texts of their garments, and as "how it’s made" videos are part of this trend in providing satisfaction, any brand can highlight its production process and the repetition of such in a calming and visually-pleasing way. While modern young consumers are highly skilled at tuning out advertising, ultimately ...
Personal Property Sep 18, 2017 community home décor rural suburban urban ... approach as buying items in bulk isn’t conducive to young people’s limited space. Moreover, as young adults take pride in making their homes notable and interesting, they want to show it off and entertain. This is inevitably creating a growing market for unique products that allow one to host. Meanwhile, as they’re showcasing their home to a larger group of people due to social media, they’ve elevated the importance of the packaging of goods they display in their homes. There’s a greater desire for ...
The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... to make money, such as by mentoring them, educating them on business practices and finances, providing resources, and helping them fund their efforts. For instance, Detroit-based lifestyle brand Shinola has guided 13-year-old entrepreneur Asia Newson, who sells candles and is on track to earn $100,000 in revenue in 2017 from her company. After she reached out via a cold call, the company agreed to help her improve her product packaging. Additionally, a 9-year-old recently wrote a letter to ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... digitally in real-time. Zs are increasingly using video chat apps to “be” with friends while they watch entertainment, shop, eat, etc. Consider relevant ways that your brand can facilitate their desire to socialize digitally, such as by incorporating video chat technologies into product packaging or on your website. Zs find it challenging to meet up with their friends in-person, given everyone’s busy schedules and transportation logistics, and thus video hangouts have become a practical solution ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... , and have undamaged exterior packaging.eDivvCreated as a place for people to unload the plethora of beauty and makeup samples found in retailers’ free gifts and in subscription services (e.g., Birchbox), eDivv is a community where members can buy, sell, or trade unwanted beauty products with fellow cosmetics fans.GazelleGazelle buys and sells pre-owned consumer electronics. The service pays cash for used smartphones, tablets and desktops, all of which it inspects and certifies before selling them ...
The One Dec 10, 2015 marketing relationships retail customer service love ... prices | I found another brand that I like better | I received poor customer service | It changed its products (e.g., ingredients, fit, packaging, etc.) | I don't like it as much as I used to | It stopped impressing me | I realized it was bad for me | It is no longer convenient for me to purchase/ use | I found out it engaged in business practices I don't agree with | I developed a negative association with the brand | I found out it has political affiliations I don't agree with ...
Health Hackers Jun 05, 2015 health & wellness technology apps quantified self Health Hackers ... trust health insurance companies | Understanding what food is and isn't healthy is confusing | Nutrition facts on packaging / restaurant menus are difficult to understand 30% OF YOUNG PEOPLE OFTEN FIND THEMSELVES GOING INTO AN INTERNET WORMHOLE WHEN THEY GO ONLINE FOR INFORMATION. ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... relaxation, meals, exercise, meditation, and learning something new. A clean look can have a bold impact amid society’s increased volume levels. Simplify your brand’s design, from messaging and aesthetics to packaging and retail environments, to align with consumer desire for minimalism. Poor customer service remains an unnecessary point of aggravation among Y consumers. Ensure that your brand or company supports their ability to be more present by providing a consumer experience that is ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... companies firmly entrenched in the wellness category. Ensuring a stress-free buying process, providing calm environments with clean, minimal design, and even simplified packaging are all ways that companies can indirectly make an impact on consumers’ wellness. Ys are empowered to take wellness into their own hands, with increasing access to health research, resources to track and improve themselves, and platforms to share and connect over wellness efforts. As they’re already placing significance on ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... noon, a trivia question is posted and fans can answer it. Thirty random people who get it correct will win a gift card or prizes. INVITE CONSUMERS TO RECOGNIZE YOUR BRAND'S BIG MOMENTSTo honor Lay’s 75th anniversary, the brand chose to celebrate summer by posting vignettes across social media over the course of 75 days. For each image, it turned its iconic packaging into items reflective of summer rituals, including beach balls, coolers, and flip-flops.To celebrate its 10th anniversary, fashion ...