Global Analog Trends May 29, 2018 ... editorial content around the values of their customers, focusing on details such as unique design, paper quality, and unique topics. Another reason indie magazines have been able to resonate with young people is their capacity to respond to the current political and social climates. Young people are drawn to these socially charged magazines that reflect their ideologies. For example, the monthly London-based publication Niijournal, inspired by the #BlackLivesMatter movement, launched in 2016 to ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... this can lead to addiction, as adolescent brains are more prone to addictive behaviors. Research looked at how "everyday benign consumption" (including shopping) can become addictive because of how the brain's reward circuitry is wired. The paper notes that environmental triggers—notably, "marketing cues"—can turn something benign like shopping into an addiction.For brands, this raises a question of how to respond. Marketing that encourages customers to strive to be better can be ...
Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... this can lead to addiction, as adolescent brains are more prone to addictive behaviors. Research looked at how "everyday benign consumption" (including shopping) can become addictive because of how the brain's reward circuitry is wired. The paper notes that environmental triggers—notably, "marketing cues"—can turn something benign like shopping into an addiction.For brands, this raises a question of how to respond. Marketing that encourages customers to strive to be better can be ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... content isn't just relegated to the digital space; they're also looking for entertainment in the real world that enhances their mental wellbeing. Brands can host installations, gallery-like spaces, and interactive events that help consumers feel relaxed by being around their brand and its products. - Calming ASMR Advertising - Dove Mars-owned Dove Chocolate is a leader of ASMR ads, having released two spots in China several years ago which include specific ASMR triggers like unwrapping paper and soft ...
Personal Property Sep 18, 2017 community home décor rural suburban urban ... out in their homes, along with full-size paper printouts to give them a close sense of the product’s size. Once they’ve made a selection, customers get live updates of the construction process and the company delivers their selection for free with a 100-day return period. The brand’s website asserts, “don’t settle for an off-the-rack sofa. Your sofa should be as unique as your home.” Cloth & CompanyCloth & Company uses 3D imaging and digital printing to reduce the production time for custom ...
Cashless Is King Sep 11, 2017 money technology banking mobile payments ... downloading a new app to their phones to manage their money. Paper payments feel archaic to young people, with many of our focus group participants confessing that when they’ve been asked to make a payment by check, they didn’t know how to approach the task of writing one. And even though they’re well versed in how to use paper money, only 32% of youth say they almost always carry at least some cash with them, and fully 55% are interested in going cashless. To young consumers who first experience money ...
Epic Entertainment Dec 02, 2016 media & entertainment social media ... stories from hoax and hyperpartisan sites outperformed the top 20 stories from major news outlets.Youth’s preference for sensational content goes hand in hand with brands’ quest for virality, which nowadays is not just an ancillary benefit, but an end goal. “Breaking the Internet” is something to strive for; popularized by Kim Kardashian’s nearly-nude photo shoot for Paper magazine, the concept of getting the cybersphere to rally around a topic, whether it’s a video of a teenager named Daniel wearing ...
(Ana)logging Off Dec 01, 2016 media & entertainment board games books music ... with which they grew up and provides sensorial elements (consider the feel of an LP or the smell of a new book). Analog media projects a retro cool that modern equivalents just can’t beat. Listening to vinyl rather than Spotify, reading a paperback rather than a Kindle, or playing a board game rather than World of Warcraft touts a tastemaker aura with which online media just can’t compete.Today, having physical records, books, or games suggests that one has taken the time to track down ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... could choose the right product for an individual shopper's tastes and body type.” For consumer brands in all categories, this signals a growing opportunity to use data about shoppers’ preferences to help reduce their choice overload going forward.I want fewer choices and more quality selection! I like brands like Levi's, & Other Stories, Karen Millen, Paperchase, Kooples, Whistles, and Cos, which still offer a lot of choices, but just enough to keep my interest and help achieve a well-curated ...
Identity Theft Jun 19, 2016 family parenting relationships ... ., toilet paper, detergent) | Running errands | Home decorating | Grocery shopping | Pet care | Clothes shopping The majority of parents, especially moms (71% in the U.S. and 62% in the UK), tend to spend less money on themselves so that they can spend more on their children.A quarter of parents have less time to care for their own health and nutrition now that they have children. ...