Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... your brand in its efforts to engage young adults across these three pillars, which, in turn, impact the rest of their lifestyles. - 1. Celebrate young adults' unique life paths. - Young generations are challenging long-standing norms when it comes to Making A Living. They don't necessarily strive for the same measures of success as their predecessors, nor each other, and brands need to reflect their individual, alternative aspirations when it comes to forging their own way and determining how ...
Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... "the path" to adulthood, Zs are redefining the path through adolescence, making it a shrunken life stage as they quickly enter into adult-like experiences and challenges. They don’t just wait until they’re of age to vote to pay attention to politics, they begin following along and getting involved online and offline much sooner; they don’t just start noticing the opposite sex is actually cute and doesn’t have cooties, they have to figure out where they fall on the gender identity and sexuality ...
Overboredom Jun 19, 2017 career gen z media & entertainment relationships social media ... workplace dynamics, as multiple generations struggle to interact in a professional environment with a different set of social norms. Fear of boredom will also factor into the jobs they choose and how long they commit to a company. Zs may be more likely to try something new because staying at one company is seen as uninteresting. They want to be challenged and prove their value through hard work, so if a company isn’t offering them a clear path for success or new channels for professional growth, it ...
Variety Show Dec 06, 2016 global media & entertainment Fempowerment ... first generation in history to represent a minority-majority. In addition, they have grown up with a window into other societies and ways of life through social media (about one-third of teen Zs say their social network includes people from all over the globe), making them a highly culturally curious generation. Youth in the UK are less diverse than their counterparts in the U.S., but shifting demographics and an influx of immigration is leading them down a similar path to an ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... thing. Half the time I sit down to watch something, I want to know I’ll like it and be comforted by it.” This desire for certainty is especially pronounced among Gen Y given the difficult circumstances in which they grew up. Having come of age during the Recession, they experienced much uneasiness when they were suddenly thrown off their path in life. These feelings have persisted with troubling stories regularly infiltrating the news, making them wary about the future of the world and highly ...
Less Is Morality Dec 04, 2016 media & entertainment ethics TV ... longer resonate. Young people believe that everyone should be able to find their own path in life, which means they must be able to interpret the messages in shows in their own way and apply them to their own lives as they see fit. Media that allows (or even asks) young people to think through a moral dilemma and arrive at an answer for themselves is of greater interest than those that prescribe a single solution. There is enjoyment in the process of applying their creativity to such a problem ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... can refresh my wardrobe.HILLARY, 34, PAThe way youth conceives of weCommerce isn’t limited to resale, however. The simple act of upgrading or altering a product can give it a new life, which feels like buying a new item without having to actually do so. Nearly two in 10 U.S. youth (19%) and UK youth (18%) are interested in attending in-store repair/maintenance/upcycle events; similarly, 31% of U.S. youth and 26% of UK youth say that the ability to refurbish or repair items with help from the ...
Leaning Out To Lean In Jun 14, 2016 career parenting dads moms stay-at-home work-life balance ... previous generations who enjoyed clearer paths to success, is not realistic on their current track. In the current economy, the ROI of being a slave to the clock just isn’t there. Thirty-year-olds today make about as much, on average, as 30-year-olds did in 1984 despite the fact that they are 50% more likely to have finished college and that they work in an economy that is 70% more productive, according to the Center for American Progress. This means that working harder and longer won’t ...
PREPAREnting Jun 09, 2016 family media & entertainment parenting ... problem solving. I want them to meet situations with wisdom and knowledge, rather than ill-informed notions that peers or the media may provide.JAMI, 27, PAThe combination of all of these factors means that children are being raised with high stakes as parents strive to build their progeny into strong young people for their impending years. They’re not only tasked with growing into successful young adults able to provide for themselves and their future families, but they must also help save the world ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... with a married set of biological parents. With Ys’ open-minded nature, they welcome the idea that families can define themselves however they like, whether that be same-sex parents and their children; parents, grandparents, and children under one roof; unwed partners with kids; single parents with sons and daughters; or traditional nuclear families. As Ys are achieving adulthood on their own terms—and reserving judgment as their peers choose their own paths—it follows that they would ...