CHANGEables Feb 29, 2016 social consciousness activism politics ... brief period. Young people have a tendency to flit from one cause to another because they don’t want to miss out on being a part of the conversation, but most don’t form a deep connection to the cause. That’s not to say they don’t care—rather, they care about nearly every cause that crosses their paths, which means they often spread themselves too thin. As generations famous for their team-oriented tendencies and determination to make the world a better place, Generations Y and Z feel they ...
Realistic Optimism Feb 27, 2016 social consciousness activism causes and issues corporate responsibility politics ... the brand’s altruism. While youth have always been guided by unwavering positivity, the stormy tenor sees them now following a path of more Realistic Optimism. A 27-year-old man in a focus group remarked that his generation’s defining characteristic is skepticism, with “question everything” being a guiding principle for him and his peers. Because they are acutely aware of the innumerable problems plaguing not only their own nation and the world but also those of their own communities, their ...
Break It UP Dec 07, 2015 relationships dating divorce ... can also take surprising paths, which may include separation, divorce, and someone new. As optimistic youth, Ys and Zs make the most of breakups, just as they did in the economic downturn; they are no strangers to hacking and reimagining systems to suit their needs. When the jobs they wanted were unavailable, they took to micro-entrepreneurship; and now, when their relationships come to an end, they turn to conscious uncoupling and adjust from marriage to friendship when romance has run its course ...
The Sexual Mehvolution Dec 04, 2015 global relationships technology sex ... ;individualization and wellness—are thus extending to their sexual preferences and perceptions of sexiness. Ys have come to seek customization in everything from the clothing they wear to the technology they buy to the very paths they take in life (see All in Good Time). So, too, are they seeking sexual experiences that are tailored to them as individuals. After all, they’ve grown up being able to access virtually any sexual fetish or fantasy at the click of a button, which has made them accustomed to ...
Pairing Off Dec 02, 2015 global relationships apps dating ... room and select creative content. With its captive audience, the underground location was certainly ideal, and there’s no reason that a brand couldn’t establish its own “pirate” network.SPOTTEDGerman startup Spotted is a location-aware app that lets users view and connect with people with whom they’ve crossed paths. The company recently raised $14.5 million, which it will be using to expand to the U.S., Japan, and Korea, as well as grow its audience in Europe and North Africa. Spotted has found ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... both an opportunity to play The Dating Game and a key source of Life Lessons, both of which are enticing young people to behold their love lives beyond the scope of romance to positive and negative consequence. Largely driving this motivational shift is young people’s unique approach to adulthood, through which they’re reevaluating longstanding priorities and milestone timelines (see The Path) as a result of dismal financial circumstances and heightened careerist tendencies. In many instances ...
Relationship Goals Nov 29, 2015 relationships dating love marriage same-sex sex ... The open-minded, progressive outlook of today’s youth has provided them with a more nuanced view of what an aspirational romantic relationship can look like. Among previous generations of young adults, there tended to be a norm for romantic relationships: people dated to find someone to marry and with whom to have kids, and were exclusive with one partner. As they sought to follow the traditional life path, they generally were on the same page as potential partners about these relationship ...
Debranded Oct 05, 2015 ... , locker bling, experimental hairstyles, and more. Ys are flocking to DIY sites like Honestly…WTF and seeking out tutorials on YouTube and Pinterest to find new and exciting paths to totally unique self-expression. - ALLOW THEM TO... - DRAW ON ITDIY Headphones by Tank are a blank slate for creative expression.EMBELLISH ITModel Lily Kwong’s metal-and-leather iPhone bracelets are a purely ornamental way to personalize the smartphone.MODIFY ITLa Sardina’s DIY analog camera has a transparent ...
Off-Roading Oct 05, 2015 ... professional lives. As such, brands will need to embrace the Off-Roading mentality and recognize the new adulthood that Ys are shaping.Gen Ys are definitely going down the road less traveled. Economic uncertainty and the limited job market have definitely come into play in terms of our choosing an unconventional path. But I also believe that we have forged our own paths because the lifelong 9-to-5 jobs of our predecessors are not what we want for ourselves. We want to be our own bosses, set our own hours ...
Marketing Tips Sep 16, 2015 marketing ... them personally (see The Path), they’re realizing that it’s acceptable to have children even if they aren’t married or don’t have a long-term romantic partner with whom they can raise a kid. In fact, they view being single as a signifier of liberation and empowerment (see Single Inclusive) and believe their relationship status shouldn’t indicate whether or not they’re able to have a family of their own. There’s a rising group of single parents who often feel ignored by marketers, despite the fact ...