Betterment Marketing Tips Mar 11, 2018 education health & wellness fitness mindfulness online learning ... Miles Audio Guided Run. These guides provide mini meditations for users to listen to while running to strengthen their motivation and focus on their present goals during the run. Tips and tricks are also given to members to help increase athletic performance and recovery time. Both brands strongly believe that meditation is key to improving performance and staying present during a workout. - LEARNING - Young people are increasingly going outside the system when it comes to education, using tools ...
Dress To Thrill Dec 07, 2017 fashion & beauty social life clothing nightlife ... Burning Man. Rather than feeling daunting, young adults are excited to show off their originality and inventiveness when it comes to attire. A 26-year-old woman in our focus group in LA noted, "I like the performance aspect of going out," which theme parties cater to by inviting attendees to essentially play dress up and be their most creative selves. When deciding how to spend their time socializing, young adults will look for events that make it worth their while to prep for a night out and also ...
School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... performance reviews and talk with them about their goals. Additionally, while many banks are struggling to attract Gen Y employees as the work style of this industry tends to oppose their values and preferences, South Florida-based finance firm Polen Capital has found zero turnover in an 18-month span after implementing practices that better speak to this cohort. Aside from letting people work wherever they please, so long as they get their job done, each department has a “results coach” who ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... citizenship and goodwill as pillars of the organization and a measure of success. Pret A Manger The fast casual food chain rewards employees and the entire team when one person gets promoted or passes through a training milestone. An employee receives at least £50 in vouchers, and employees have an opportunity to give this money to team members who have helped them along the way, encouraging an environment where everyone helps each other grow, not just one's manager. Uber In reworking its performance ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... and are fascinated by metrics (see Numbers Game). There’s been a surge in performance sleepwear that helps people optimize their ability to rest, and brands have an opportunity to further innovate in this space. Moreover, beverages that aid in people’s ability to sleep well are becoming the next iteration of energy drinks. There’s even been a rise in nap classes, and in Tokyo, there are nap cafes. The market around slumber enhancement is only growing, but as it stands, much of it is aimed at ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... sports event taking place in cities such as London, Berlin, Copenhagen, and Mallorca, filled with DJ performances, light shows, and alcohol. The event even bills itself as a party-like experience.Birdies Crazy Golf Nine-hole golf course Birdies Crazy Golf, located in the underground venue The Vaults in London, has become a nightlife hotspot for young adults. The graffiti-laden course features top DJs and is situated alongside a cocktail clubhouse and underground film club. Midnight Runners The ...
Video Game Time Mar 22, 2017 gaming competitions eSports ... eSports are poised to become the next big sport genre among youth because they directly reflect the generational values of Ys and Zs.There is a new breed of athlete that, much like traditional athletes, has super-human reaction times and works with nutritionists to improve their performance and endurance. They spend hours a day training with their teams to perfect their game and develop strategy. They compete for millions of dollars and are attracting big brand sponsors. But they aren’t playing ...
Numbers Game Mar 20, 2017 technology quantified self sports ... The rise of in-game technology and data-driven performance metrics is changing both how sports are played and the way that young people engage in modern fandom.Across industries, data is gaining momentum as a powerful tool for driving decisions that, in the past, would have been based on unquantifiable factors, whether forecasting fashion trends, determining which ingredient will make a dish taste better, or even saving your love life. In sports, technology-driven data is emerging as a critical ...
Dream Team Mar 19, 2017 gaming play sports ... user to sync up and track players’ performances, provide live updates, and allow users to compete against friends by picking players and earning points throughout the game for their actions. The app encourages fans to pay attention to both the live action and the fantasy play while staying within the NBA brand. Additionally, such gamification allows consumers who aren’t traditional sports fans to enjoy sports through a new outlet. Fantasy sports provides an opportunity for young adults to use their ...
Play The Game Mar 15, 2017 community play sports ... traditional leagues, teams, and tournaments where success is often measured through one’s performance and via points earned. Brands should position the sports experiences they offer as more about recreation and connection than competition. While it may not seem directly obvious for all brands to offer up athletic experiences, doing so is highly relevant given how entrenched sports is in young people’s lifestyle. Much in the way that all brands can participate in spaces like entertainment and food and ...