Influencer Marketing Tips Dec 10, 2019 ... exposure to a much wider audience, and, perhaps more importantly, the perception that your brand is a “human” brand in the way that influencers are. As more and more young people are looking for empathetic brands that relate to them on a personal level, brands can even take a page out of the influencer playbook and mirror their strategies for engaging an audience. After all, they’re the quintessential human brand.FEED, SEED, FOCUS.Re: The Hive Mind Directive: Brands can harness the hive mind by ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... overextend themselves in their professional and personal lives, creating demands both in and out of the workplace and a situation ripe for burnout. To cope with the aftermath of their burnout and redefine the role work plays in their lives, Ys are seeking to find their true selves (see table below). They’re to turning to things such adaptogenic drugs and alternative spirituality to help them gain new levels of self-awareness that in turn, help them deal with their burnout. With the oldest Zs entering the ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... simultaneously on Ys emotions, creating a heavy emotional burden that affects all other areas of Ys’ lives, which they’re struggling to offset. I realized that my current sort of mentality or how I act and work is starting now to translate into my personal life, which is really worrying me. I recently went on a quick weekend trip and I was like planning every second of the entire day. I was with my mom and my sister, and my sister was like, "Yo. You need to relax. This is not your job. You can relax. You ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... their burnout.SOCIAL BURNOUTWhen it comes to their personal lives, Zs rate their burnout 5 out of 10, which is slightly less than their Y counterparts. That Zs are already halfway at the most burnt out point, despite their young ages, is manifesting in this cohort’s social experiences, among other areas. Zs are experiencing an overload when it comes to their personal lives, especially those who interact with their friends at school on a daily basis, as well as outside of school, both in person and ...
Always Be Hustling Sep 21, 2019 ... social media content, and even self-betterment is seen as a lifelong task that places stress on today’s youth. These notions are cementing an epidemic of burnout among today’s youth, who are simultaneously trying to mitigate their personal burnout and yet still work to achieve the success they desire. This exact predicament explains how youth turn to the idea that they should Always Be Hustling. Gen Ys and Gen Zs are hustling as they figure out how to achieve success, even as they struggle to cope ...
Over Stimulation Sep 20, 2019 ... consumers' desire for more customized products that speak to their personal needs (see Personal Best). These more curated selections reduce the number of stimuli competing for consumers' attention and streamline the decision-making process. While the companies offering higher quality, personalized selections might not have set out to counteract overstimulation, their approach means that young consumers have one less thing to worry about—and the fact that Ys and Zs gravitate toward these types of ...
Free For All Sep 19, 2019 ... engage in a passion project. To wit, 54% of Zs in the U.S. and 53% of Zs in the UK are more productive at nighttime, highlighting how this cohort tends to compartmentalize their lives and reserve time just for themselves to engage in the activities they want to. For Zs, the evening is when they can be personally productive, whereas Ys’ tendency to mix work and personal life duties makes them more inclined to be productive during the daytime.Though having free time and more opportunities to experience ...
High Society Sep 17, 2019 ... personal daily horoscopes, as well as highly-shareworthy push notifications and personalized, comprehensive natal charts. The app also has a strong social component: users can also follow their friends’ Co—Star profiles and review their social compatibility, and the brand’s highly-engaged-with Instagram profile has over 800k followers.SanctuaryDigital media company Sanctuary Ventures Inc. raised $1.5 million in seed funding for the launch of its dedicated astrology app, Sanctuary, in March. The ...
The Global Retail Landscape Jun 25, 2019 ... attention in order to secure their patronage. Modern consumers expect more than a simple exchange of goods from the brands they patronize. They’re looking for their retail experience to be personally relevant to them and their lifestyle, and, going a step further, emotionally resonant. Moreover, as modern consumers have become accustomed to the ubiquity of online shopping, they have come to expect the IRL shopping experience to mirror the best qualities of the online shopping experience and vice versa ...
The Future Of Experiential Retail Jun 24, 2019 ... additional healthcare services (such as one-on-one nutritionist counseling and workout classes) while they shop for personal care items or wait for prescriptions. These personalized concierge-style amenities, along with ones such as on-site personal stylists and having orders shipped home after shopping in-store, are nice-to-haves for modern youth at this point, but in the future, they will be the baseline for ALL retailers. New generations of shoppers will be able to visit their favorite stores and have ...