Breaking Bad Mar 20, 2019 ... behavioral shifts snowballing into widespread acceptability, societal change at scale wouldn’t come to be.To see how generations’ perceptions of social norms and stigmas compare, we looked at each cohort’s attitude through the lens of three buckets: identity, family & relationships, and vices. The analysis below can help you navigate where Boomers, Xers, Ys, and Zs stand on what's acceptable today, regardless if each generation personally believes in a particular social norm or enacts it. There are two ...
Fear Factors Mar 19, 2019 ... they worry about as young adults trying to make their way in this world, is exacerbating their worry, increasing their stress, and contributing to poor mental health. Zs find themselves most worried about personal safety/security, the state of the world, and the state of the future. And while this resilient generation is fighting back, the ever mounting external pressures and disempowerment they feel as the youngest adults are making them feel anxious, depressed, and, at worst, suicidal. Even ...
For Your Entertainment Mar 18, 2019 ... are influencing the tastes of the generation above them.My personal favorite when it comes to entertainment is either concerts or reality shows because it's fun to watch and takes you away from reality.DAPHNE, 34, CAWATCHING HABITS: When it comes to video entertainment, about nine in 10 Boomers (91% in the UK and 86% in the U.S.) and eight in 10 Xers (79% in the UK and 76% in the U.S.) prefer to watch it on a TV set, as it’s how they’ve consumed it for the majority of their lives. This is also ...
The Urge To Splurge Mar 16, 2019 ... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...
Multigenerational Marketing Tips Mar 15, 2019 ... their pockets via their smartphones, brands have become constant companions. With these shifts, it's no longer enough for brands to just sell to consumers. They have to connect with them on a deeper level, engage with them as individuals, and convey their values, so that people feel closer to a brand, just as they do to a person.Thoughts For Implementation: How can your brand feel more like a friend to consumers? How can you engage them on a personal or emotional level? What's something you can ...
Find Your Place Dec 17, 2018 ... are turning to other avenues for IRL connection. They're going out of their way to join groups and organizations that offer them a chance to gather with others, thereby curating their own communities where they feel they best belong. As modern young adults feel Welcome To The Club(s) that are most personally relevant to them, from interest groups to supper clubs to book clubs, they're circumventing the lack of community they have based in their neighborhood in order to obtain IRL connection ...
The State Of The Sub/Urban Dec 15, 2018 ... elements of city life, such as having limited space and constant hustle and bustle, signaling demand for more of the comforts of the suburbs in cities. In particular, they're desperate for nature as it helps alleviate their lack of space, even if it’s not their own personal outdoor area, offers more places to escape the fast pace lifestyle of cities, and benefits their overall sense of well-being. In today's always-on world, there's a greater need for urban environments to offer places for solitude. As ...
Welcome To The Club Dec 13, 2018 ... nibbles. The events aren’t meant for bereavement or grief counseling; rather, they’re intended to generate an open, salon-style conversation on one of the most human experiences. As a generation of anxious youth, such events can provide young people a space where they can discuss their fears and experience a sense of comfort. The rise of such groups demonstrates modern youth’s desire to use their communities not only for emotional connection but also as a means of personal growth. Young people are ...
The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... An ethnography of modern youth’s physical, online, and brand communities, demonstrating how they create their personal communities in today’s phygital world.We asked three young people aged 18-34 in the U.S. and three in the UK to bring us into their communities—the ones they feel a sense of belonging to in-person, online, and through brands. Each participant created a map of their physical community and labeled the different places in their cities and towns that give them a sense of ...
There's No Place Like Home(town) Dec 11, 2018 ... people settle into an uneasy adulthood and face immense challenges from sociocultural and political uncertainty, they realize that their strongest community is the one they had while growing up, and they also realize how much this deeply influenced their identities. While in the past, a tendency to show off a geographic location through one's clothing and accessories was limited to tourists and sports fans, modern youth are remaking their display of hometown pride into a cool and stylish personal ...