SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... brands like Walmart, who saw major success in their livestream pilot in late 2020. Users who watched the TikTok livestream were able to shop Walmart’s fashion items directly through the app’s “shoppable product” feature. The brand recently hosted another shoppable event on the platform “Spring Shop-Along: Beauty Edition,” which brought in 7x more views than expected and boosted the brand’s userbase on the platform by 25%. - Dermalogica - Personal care company Dermalogica has been using a range of ...