How Can I Help You? Jun 22, 2019 ... brand affinity and loyalty.BRAND IMPLICATIONSINSIGHT: Modern youth, who gave rise to personalization, want brands to also offer this within the framework of customer service interactions.RECOMMENDATION: Brands need to recognize that one approach to customer service will not fit all. To deliver human-centric customer service representatives should first work to understand the reason behind a person’s visit—whether that’s to try on, browse solo, or get recommendations—and craft their ...
The Direct Connection Jun 21, 2019 ... their hyper-targeted multi-channel marketing, streamlined options, sleek aesthetics, and innovation—not to mention many of these brands offer the product personalization that young people desire. However, it’s noteworthy that when speaking to young consumers in our focus groups, Cassandra found that nearly all of them couldn’t name a DTC brand, but when prompted with a description, they immediately connected them as being part of the same tribe based not on their sales/distribution model but ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... tech experimentation: youth already see fashion as the third most innovative industry out of 23. By embracing artificial intelligence, augmented reality, and virtual reality, brands can make sure they're leading the pack. But the embrace of tech isn't limited to fashion and beauty: retail stores across the board are taking advantage of cutting-edge technology to draw shoppers in and serve up exactly what they want. ARTIFICIAL INTELLIGENCE IN RETAILYs and Zs have come to expect personalization in ...
Data Mine Sep 19, 2018 ... U.S.) are willing to give up some personal information for personalized products (e.g., custom made shirt, custom formulated vitamins), and this is more prevalent among Trendsetters, with 34% in the U.S. and 30% in the UK willing to do so. For young people who desire customization in everything from made-to-order clothing to unique-for-you vitamins, such things are worth the price and the open access to their information. It’s not just personalization that motivates them to share their info; 26 ...
State Of The Art Sep 15, 2018 ... Netflix users open the home page, they could see different show images based on their viewing preferences. As of now, a designer handles the catalog of marketing images and pushes them out to consumers based on data, an unwieldy and cumbersome process that is facilitated with technology but could be streamlined to an instantaneous action that frees the designers up for more fulfilling work. Creative A.I. could also open up how brands execute personalization and customization (see Control Center ...
Culture Spotlight On Australia Jun 18, 2018 ... The latest Australian exports include movies and fashion.Australia shows much potential to become a larger player in the entertainment industry with its eyes set on markets abroad, especially when it comes to film and gaming. The country has also made a name for itself in fashion, expanding into the U.S. with ease.It’s Personal(ized): Customized Fashion Is On The RiseFashion in Australia has been dominated by the power of personalization. Wallets, purses, phone cases, jackets, and jewelry are ...
Global Digital Trends May 30, 2018 ... augmented reality filters and customization tools, which cater to young people’s preference for personalization. The global success of music video apps is indicative of youth’s desire to see themselves as legitimate creators (see Creating For The Creators) and to produce content wherein they can be the star (see Pop In). Brands shouldn’t underestimate the influence of music video apps as they represent a big area for growth in the tech and entertainment industries.Douyin The Chinese social music video ...
Global Fashion & Style Trends May 27, 2018 ... , eliminating the need for mass production and thus excess waste. Shoppers receive their purchases in two to five days. Fame & Partner’s business ethos emphasizes personalization, quality, and longevity over consumerism and waste.Frilly Frilly, a made-to-order women’s clothing startup and e-tailer that lets shoppers customize each garment, launched a collection of clothing designed to comprehensively outfit a customer for any type of situation or need. Items range from shorts to formal gowns and have ...
Doctor Who? Mar 19, 2018 health & wellness mindfulness ... towards pharma from their parents or that of their classmates from a young age. And with high costs of healthcare these days, young consumers are reticent to go to the doctor and pay pricey fees for an impersonal experience where they're told to take pills. Healthcare and pharma rely on research, but young generations who expect personalization in all aspects of their lives believe that only they know what makes their whole being feel good. For that reason, seven in 10 young adults say going to a ...
Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... move towards customization on a mass level is driven by young generations, who are conditioned to embrace individuality and expect personalization in all aspects of their lives, from the ways in which they learn, to their living spaces (see Personal Property), to their entertainment recommendations, to their social feeds. While this focus on the individual is pronounced among both Gen Ys and Zs, it's especially true of Zs, who are the most diverse generation to date and have never known a time in ...