Creating For The Creators Dec 13, 2016 media & entertainment interactive ProPlay ... . Consider the growing number of young people who are staging photos of themselves and friends with famous artwork at museums, adding their own layer and flair to the final image that they then share. Today, media rarely goes untouched after it hits the masses; even paintings are no longer static, “final” pieces of content. Young people want to be a part of the story, and there’s a growing repository of auxiliary content built by amateurs, fans, and other creators who want to deeply explore that original ...
Epic Entertainment Dec 02, 2016 media & entertainment social media ... sensation surrounding it. The photos they share are crafted and staged, presented as a highly calculated performance for their social media audience rather than an accurate depiction of their activities. Snapchat has extended its filters from transforming just a consumer’s face to allowing users to alter their surroundings—capturing one’s “reality” has become flexible in the quest to make everyday moments a little more epic. This trend has also led to the rise of social media challenges such as ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... themselves and share the photos with their own networks.KFC Watt a Box Customers at select KFC locations in India can refuel more than their bodies. The 5-in-1 Meal Box includes a built-in power bank and USB cord for charging phones, so consumers could continue to text, listen to music, play app-based games, or do any other digital activity to entertain themselves while they ate. - 2. Entertainment Museums - The ease with which content can be accessed today can make it feel ordinary, which has prompted ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... tactic, in which fans were encouraged to search for its vehicles, rather than characters, in the real world and share photos on Snapchat by snapping @smartcarUSA. By turning the simple activity of spotting a smart car into a game, Smart USA created a highly entertaining, social activity. - 3. Aid in their enjoyment of entertainment. - Although young consumers are highly passionate about entertainment, they feel that it’s also a source of stress in their lives. For instance, many are ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... my peers, especially my roommates. I am open in conversation about how I spend my money. If I find a crazy deal on an item, I will let people know via Twitter or Facebook in order to help others out.BRIANNA, 20, CAHaul videos, popular for several years now, have primarily focused on bargain finds such as drugstore cosmetics; but now, as shoppers hone their vision through a “quality over quantity” mindset, it’s not uncommon to see purchase photos of, say, shoes known to cost more than $400 in ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... of price and quality’s convergence. Driven by these heightened consumer expectations, brands and retailers are providing more detailed product specs, from origin stories to longevity guarantees, which consumers themselves can then use in their own weCommerce marketing plans. Similarly, they know how to style products, take photos, use relevant hashtags, and post their items for sale on the most relevant platforms in order to get the most eyeballs and, ultimately, fetch the highest resale value ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... world. Highlights included objects made from the products’ cans, including a set of bluegrass instruments and a rocket. Cheetos Cheetos created a virtual museum in which the shapes of the cheesy snacks were displayed like art. Fans were invited to send in photos of standout shapes they’ve found, with the museum receiving more than 15,000 submissions. Viewers could vote on their favorites, with the winner gaining a prize and credit as the most renowned curator. ...
Bot or Not Sep 14, 2016 retail customer service shopping Venture Consumers ... updates after making a purchase.KLM After booking a flight on Dutch airline KLM, passengers can use a Messenger plugin to receive their booking confirmation, get check-in reminders, access their boarding pass, and ask questions 24 hours a day.Burger King Thanks to Burger King’s order-ahead feature integrated into Messenger, famished Whopper fans can order the beloved burger without leaving the app.HP The HP Print Bot allows its customers to print photos and files from any connected HP printer and ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... “swipe it, shop it” tool uses Tinder’s interface to display a series of looks; users swipe right to buy and left to reject each item. In the future, Sephora will enable consumers to add photos of themselves to this technology. Additionally, the site has a “beauty uncomplicator,” a Mad Libs-style game, where users fill in the blanks to find the right products and tools for them.Urban DecayTo assist consumers in selecting lipstick from the 100+ shades in its new line Vice, makeup brand Urban Decay ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... “Get Fit” station that lets users test out a spin bike and a selfie booth where they can take photos with costumes or cardboard cutouts of celebsJ.CrewAt its Brooklyn location, J.Crew Wythe frequently features events to foster a sense of community, often without any sales pitch involved. Recent examples include a performance by local musician Julietta, storybook readings for kids complete with milk and cookies, DIY crafting with local artist Greg Lamarche, and a Fourth of July cookout.Club ...