Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... company Slate Cosmetics partnered with Looking Glass, a technology that lets people sample its products virtually by uploading their pictures into online displays or native ads. To promote Audi’s stop-start technology, which automatically turns off the car’s engine when it is stopped and restarts when the driver puts the car back into gear, the automotive brand created an app that serves a similar purpose by conserving battery on users’ phones. The app alerts users when it detects open apps that ...
Soundscape Dec 15, 2014 communication social life apps mobile voice ... communicate with pictures over words. This progression to visuals—which also includes emojis and digital stickers—allows individuals to put more expression into their digital conversations and to articulate themselves more succinctly. Now, audio is emerging as the next iteration of young people’s online interactions, enabling them to incorporate emotion through their own voice or prerecorded sound bites, as well as offering new ways to efficiently send messages and capture moments in time. I often use ...
Real Time+ Dec 12, 2014 marketing customer service personalization social media ... . Madewell took over Instagram with its first-ever online “flash mob.” The brand recruited employees, bloggers, and style editors to post pictures of their favorite jeans with the tags #denimmadewell and #flashtagram. For a moment, the stunt effectively plastered the site with the brand’s fashions. - BUILD A SENSE OF URGENCY - The UK National Lottery’s “Surprising Numbers” campaign targeted the country’s substantial population of rail commuters by creating ads in train terminals timed to display the ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... individuals seek such chances to come together with friends and strangers alike. This behavior is most evident on Instagram, Twitter, and Facebook, where it’s become a tradition to post certain types of pictures with corresponding hashtags on designated days of the week. These alliterative e-rituals, from #MancrushMonday through #FlashbackFriday, not only create a sense of unity but also impose a structure that makes an otherwise ordinary day worth anticipating. A boring Thursday, for example, is made ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... you?Top 2 Box Summary “Very important” and “Somewhat important” Planning what I'll wear/how I'll look for the event | Planning food or drinks for the event | Having a record of the event to look back on | Decorating for the event | Creating a playlist for the event | Posting about the event on social media (pictures, status, check-ins) | Reviewing posts about the event on social media after the fact | Documenting the ambiance/scenery during the event | Reviewing/Commenting/ Liking posts ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... launched an international photography contest inviting children to share their vision of the nature surrounding them. Individuals were asked to submit pictures of animals, scenery, and their vacation destinations to celebrate places around the world.Toyota’s Dream Car Art Contest called upon kids around the globe to submit sketches of automobiles that could tackle the toughest environmental and social issues. More than 660,000 4- to 15-year-olds from 75 countries sent in drawings of cars of the future ...
Geomarking Sep 09, 2014 global marketing media & entertainment local culture video ... #JetSetSelma Instagram campaign, in which fans were asked to snap a picture of their purse “on location” and share it with the aforementioned hashtag.Last year, Net-A-Porter’s men’s destination, Mr. Porter, hosted a “Style Wherever You Are” Instagram campaign, asking consumers to post pictures of themselves in fashionable attire with the hashtag #MrPorterGS and their location.A microsite for Salvatore Ferragamo’s buckle-inspired collection shows how fashion bloggers around the world wore the brand’s ...
Universal Invite Sep 08, 2014 communication gaming global marketing emojis messaging sports ... superseding their text-based predecessors. Instagram is the fastest-growing social site worldwide, and global usage of image-based sites like Instagram and Tumblr is up. In contrast, international usage of Twitter and Facebook is down. Snapchat, with an expanding worldwide audience, removes the need for words altogether, allowing Ys to communicate with their global peers via pictures and videos. We expect worldwide interest in image-dominant tools and mediums to grow stronger, as nearly 40% of GYs in our ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... Disney’s Million Dollar Arm. MOVIE MUSICALSLast year didn’t see any live-action musicals at the cinema, but this year is shaping up to look like Broadway at the box office, with Clint Eastwood’s Jersey Boys, the Will Smith and Jay-Z-produced Annie, and Rob Marshall’s Into the Woods all slated for release. With movie fans becoming more discriminating about which films they see in the theatre and which they reserve for home entertainment, event pictures such as these can make film-going feel like more of ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... with Google Maps to give users around the globe a glimpse inside its men’s store in Milan. The initiative is part of the new Google Business Photos project, a database of images from businesses in which street level pictures are joined together to create a panoramic view. Google Maps users can experience a 360° virtual tour of the store’s layout, navigate from floor to floor, and zoom in on specific items. To position stores as a must-see attraction with impressive infrastructure and design, brands ...