There's No Place Like Home(town) Dec 11, 2018 ... . and one in five UK Trendsetters like to have clothing/accessories that display the place where they’re originally from, and they’re leading this trend which suggests the general population of youth will follow their aesthetic choices. The cool cachet of doing so has increased from years past, as this concept is similarly mirrored in pop culture, from celebrities displaying where they've grown up on social media to musicians increasingly paying homage to where they’re from in their songs. As young ...
Where There's A Will, There's Away Dec 10, 2018 ... to travel. By comparison, a third of the general population of youth in each country possess this outlook, but it's nonetheless significant that they consider travel a focus of their lives, and this is only poised to grow as they follow Trendsetters' lead. Given the importance young adults place on this passion, they're adjusting other areas of their lives in order to have money and/or time to travel. They're not only cutting back in other categories to cobble together disposable income to ...
On The (Im)pulse Dec 09, 2018 ... start to plan for a trip a month in advance, while another third plan for a trip 2-6 months in advance.A FAVORITE TRAVEL COMPANYTrendsetters in the U.S. and UK are more likely than the general population of young people to have a favorite airline or hotel company. Within the U.S., nearly two in five Trendsetters say they have a favorite airline or hotel company. Among Trendsetters in the UK, two in five have a favorite airline, while another one in four have a favorite hotel or train ...
Global Home & Away Trends Dec 03, 2018 ... policies to avoid a demographic issue wherein a shrinking population affects near-future economic growth, similar to the one that Japan is currently facing. While projected revenue for China’s fertility industry will more than double by 2022—as the government attempts to keep fertility treatment spending within the country—Chinese women have been traveling regionally around Southeast Asia to as far as California for a number of procedures that include egg freezing and in-vitro fertilization ...
Race To Zero Sep 22, 2018 ... energy) ranked in the top five as an area in overall need of innovation, thus making it critical to young people that brands help overcome challenges in this space. In fact, one-third of youth think a brand is innovative if it creates sustainable/eco-friendly products, and one-half of Trendsetters think this, signaling this feeling will grow among the general population. Similar numbers also consider brands to be innovative when they implement environmentally friendly practices. In addition to widely ...
Digital Wellbeing Movement Sep 18, 2018 ... to see Snaps from these people, but will not receive a notification when they arrive. By trimming down the amount of notifications it sends users, Snap hopes to reduce technology-induced stress. 9 in 10 Trendsetters in the UK and 8 in 10 in the U.S. agree that smart devices are addictive.STEPPING BACKHalf of UK Trendsetters (twice as many as the general population) and four in 10 U.S. Trendsetters have taken a digital detox, and another one in three in both countries are interested in doing so in ...
The Invisibles Sep 16, 2018 ... water bottle, wearable sweat monitor), and four in 10 own a smart home entertainment device, Wi-Fi connected home camera, or smart lighting. With Trendsetters leading the overall youth population in ownership of each of these device categories, adoption will only grow among the general population of youth. Additionally, U.S. youth are more likely than UK youth to own such smart/Wi-Fi connected devices.Which of the following types of smart/Wi-Fi connected devices, if any, do you currently have or are ...
State Of The Art Sep 15, 2018 ... communicate that the use of A.I. is not merely a novelty, but rather a way of allowing the people behind the algorithm to be even more creative and ultimately contributing to a product that can be more engaging, compelling, and beautiful than it would be without the use of automation. As 40% of U.S. Trendsetters and 36% of UK Trendsetters think it’s cool when artificial intelligence is used to create art (e.g., paintings, music), this outlook is only poised to grow among the general population. Meanwhile ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... immigration policies in the UK, and the European migrant crisis causing an influx of refugees and asylum seekers across the continent, immigration issues as a storyline are appearing in more TV shows. Even stereotypically mindless reality TV shows such as The Bachelor and Bachelorette feature conversations between stars about issues being faced by the world, and the producers of such shows are also working harder to ensure those stars are representative of the world’s diverse population in response to ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... forms of waste. We’ve seen waste initiatives become a hotter topic in food and beauty in recent years to the point that it’s now catching on among the mainstream population of youth. To wit, three in 10 global youth are more likely to support a food or beverage brand if it helps reduce waste, with this jumping to four in 10 among youth in India (41%) and China (40%). This mindset is now extending to fashion. Already, three in 10 global youth say it’s important to them to buy clothing made with ...