Culture Spotlight On Australia Jun 18, 2018 ... Australia feel that going to concerts has become more popular in their country in the past year.AUSTRALIAN MUSIC SCENEIn the past year, 78% of Trendsetters have attended a concert and 59% have attended a music festival, which is higher than the general population of youth in Australia who have attended these events. However, half of mainstream youth in Australia who have not attended a concert or music festival in the past year are interested in doing so.Which of the following types of live events, if ...
Culture Spotlight On France Jun 09, 2018 ... reaction to the French population’s worsening hearing difficulties; The Guardian reported that 13% of the French have hearing difficulties. The laws state that venues that hold 300 or more people have to provide quiet spaces and headphones to protect patrons’ ears, a cost that clubs might not be willing or able to cover.Outside The System: Independent Music Labels Are Breaking ThroughIndependent music labels are seeing success among French listeners as these labels have changed their ...
Culture Spotlight On Spain Jun 07, 2018 ... 65% of women compared to only 45% of men. Another 37% watch entertainment in other languages with subtitles; again women lead men in this category, 42% and 32% respectively.Which of the following, if any, are true for you?Select all that apply. I watch movies from other countries | I watch entertainment in other languages with subtitles MUSIC GENRES ON THE RISE IN SPAINNearly half of youth in Spain listen to pop/top 40 music, and this is especially true among the female population at 58 ...
Global Movie Trends Jun 01, 2018 ... touchstone through which young people find connection and inspiration. Indeed, movies that explore the diverse and uncharted viewpoints of underrepresented populations are resonating with modern consumers as youth seek ways to connect via an increased understanding of situations that are reflective of their inclusive personal experiences. In particular, global movements against predatory male behavior in the entertainment industry are championing the female perspective in cinema, a shift which is noticed ...
The Self-Improvement Revolution Mar 26, 2018 education fashion & beauty health & wellness technology mindfulness online learning quantified self style ... , and this jumps to nine in 10 among Trendsetters in each country, indicating that prioritization will only grow among the general population of young adults. Meanwhile, in the past year, about six in 10 young people in both countries, as well as eight in 10 Trendsetters, have spent more money on self-improvement, demonstrating that it's an area that brands need to make top of mind as well in their products, services, and marketing.The concept of self-improvement has been around for generations, but ...
Doctor Who? Mar 19, 2018 health & wellness mindfulness ... medicine, most are already using it; 42% of young people in the U.S. and 32% in the UK use alternative medicine, as do 54% of Trendsetters in the U.S. and 39% of Trendsetters in the UK, suggesting it will only grow among the general population of young adults over time. Adoption is more pronounced in the U.S., with more mainstream young adults using alternative medicine already than even Trendsetters in the UK, but we foresee usage picking up across the pond given the ease in which culture spreads ...
Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... , even taking things like genetic testing and biomarkers into account (see examples). Young generations are driving demand for such offerings, with 46% of young people in the U.S. and 42% in the UK saying they have used or are interested in using a customized vitamin service. What's more, 63% of Trendsetters in the U.S. and 53% in the UK have used or are interested in using a customized vitamin service, indicating that usage is likely to grow among the general population of young people.Taking ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... ADVENTURE Given that 52% of UK youth and 43% of U.S. youth dread their social life becoming routine, it’s not surprising that many try to have adventures when socializing. Moreover, about half of Trendsetters regularly talk about ideas for adventures with friends and plan day and weekend trip adventures with them. Significantly more Trendsetters than the general population of youth do such, indicating this behavior is likely to grow. Brands have the opportunity to fulfill consumer needs as the ...
UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... population of youth of legal drinking age to say they drink because it provides them with an activity.For which of the following reasons, if any, do you drink alcohol?Those 21+ in the U.S. and 18+ in the UKPlease select all that apply. It provides an activity | Social pressure SOCIALIZING WITHOUT DRINKINGFor the most part, young people do not feel the need to drink when socializing. Just over a quarter of drinking youth and a third of drinking Trendsetters say socializing with their friends ...
Side Buy Side Dec 12, 2017 marketing social life friends ... or service if a friend endorses it. One in five U.S. youth, and 30% of U.S. Trendsetters, have shared a brand’s post or advertisement in a group chat. This suggests that this tendency is likely to grow among the general population of young adults. Which of the following, if any, are true for you?Please select all that apply. I'm more likely to buy a product/service if a friend endorses/promotes it | I have shared a brand's post/ad via a group chat ...