Gaming The System Jun 17, 2017 gaming gen z eSports ... . There are plenty of ways for a brand to tap into gamer culture. Sponsoring a gaming event or contest gives Zs an occasion to let their competitive side come out and show off their prowess. For brands who want to go the extra mile to impress the significant population of Z gamers, consider developing a game. They’re always looking for new titles, and they would as readily welcome them from brands as from a traditional developer. For such to be successful, however, branded games must deliver both on ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... three shops in NYC, satisfying young people’s obsession with sweets at 10Below, I-CE NYC, and Juicy Spot Café.EXERCISE & EATING HABITSAbout seven in 10 Zs and nearly 80% of male Zs in both countries would rather be strong than skinny. Trendsetters, more so than the general population of youth, and female Zs more so than male Zs, aspire to be svelt. A slight majority of Zs would rather work out than veg out and work out alone rather than in a group, reflecting their independent nature. Please ...
Game Of Life(style) Mar 25, 2017 food & beverage marketing collaborations sports style ... . Pointing to the growth of fashion and style as a key aspect of sports, nearly half of youth in both the U.S. and UK (47% and 48%, respectively) pay attention to athletes’ style, and that number shoots up to 73% and 70% among Trendsetters. In addition, 81% of U.S. Trendsetters and 77% of those in the UK feel that off-the-field fashion has become a big part of sports, which is significantly greater than among the general population of youth, indicating an area ripe for growth. Going forward, Cassandra ...
(Pas)Sport Mar 24, 2017 play travel local culture sports tourism vacation ... , UKMore than one in 10 young adults in both the U.S. and UK report that they try to attend a local sporting event when traveling to other cities, including nearly four in 10 Trendsetters (36% in the U.S. and 35% in the UK) who do so, indicating that this is only poised to grow among the general population of young adults. Their tendency to see sports in a different place isn’t because they necessarily care about the home team or even the visiting team—or for that matter the sport on offer&mdash ...
Play The Game Mar 15, 2017 community play sports ... play on sports rec leagues at least monthly | I play on sports rec leagues at least weekly SPORTS PLAYING PREFERENCES Young adults in the U.S. and UK prefer playing team sports over individual sports. Trendsetters are even more likely than the general population of young adults to prefer playing team sports. When comparing playing real sports to playing sports-related video games, the majority would prefer to play real sports despite their love of video games (see Gaming).Please select the ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... festivals, and symphonies than the overall young adult population.Which of the following types of live events, if any, have you attended in the past year or are you interested in attending in the future?Please select one response for each type of live event. Concert | A gallery or museum | Music/art/cultural festival | Play/musical | Comedy club/show | Educational event or lecture | Viewing party (e.g., TV show, movie) | Book festival/fair | Dance performance (e.g., ballet, modern ...
Omnitainment Dec 09, 2016 media & entertainment branding radio video ... As the line between marketing and media continues to blur, all brands will need to incorporate elements of entertainment in order to remain relevant to youth.It has never been easier to reach youth. Advancements in technology have given marketers a direct line to consumers via mobile, and big data has empowered them to target precise populations to a degree that would have made Don Draper weep with envy. In spite of this, it has never been more difficult to engage youth. Now that marketers can ...
Variety Show Dec 06, 2016 global media & entertainment Fempowerment ... %, respectively); for creators, this means that embracing diversity is not just appealing to minorities but to the general population, which has grown up appreciating a vast range of cultures.I would love to see more diversity in entertainment. I feel as though media is still black and white, there are no in between factors that represent the reality of not only this nation but also the world. MARIO, 25, NYCompanies have seen this demographic and cultural shift coming, and many have responded ...
Reality Bites Dec 03, 2016 media & entertainment technology augmented reality virtual reality ... leveraging these simple tools to drum up excitement around releases and to keep audiences engaged during the lulls. I can't wait to buy the Playstation VR by Sony. 3D experiences I love, but virtual reality films are definitely the future!MARIO, 25, NYTrendsetters are significantly more likely than the overall population of young adults to have tried and liked both virtual and augmented reality, indicating these mediums will catch on in the future once headsets and content match up with expectations ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... price.While young adults overall identify more as savers than spenders, the Trendsetter population identifies more as spenders.PENNY-WISE Both U.S. and UK youth are budget-conscious. More than eight in 10 are thoughtful rather than indiscriminate about how they spend their money, and only about a quarter overspend without realizing it. Trendsetters in both countries are more likely than the general population of young adults to unintentionally overspend. Which of the following statements ...