Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... ) trust government institutions, and less than one-third of Ys in the UK and U.S. (29% and 28%, respectively) trust politicians. Such institutions have been fully outed as extensions of the people who hold power in these areas, leading to an overall decline in Ys’ trust that these institutions truly have their best interests at heart. This has led Ys to believe that no one but their friends and family are looking out for them, creating emotional baggage that Ys carry with them as they navigate their ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... brands help them avoid burnout, while seven in 10 believe that brands should help people avoid burnout. As this young cohort’s spending power only stands to increase as they age and enter the workforce, brands that can get ahead and help them avoid burnout before or as it hits will win their favor. And as half of Zs in the U.S. and UK turn to certain brands when they feel stressed/burnt out, brands across all categories should consider how they shape or create offerings that help these young ...
High Society Sep 17, 2019 ... water-soluble oil. Cuvée created this cold brew to provide consumers a beverage that combines the benefits of hemp oil and the power of caffeine.HellionChicago-based coffee brand Hellion has created a new CBD-infused bottled cold brew. The CBD in the cold brew is meant to complement the caffeine in coffee by counteracting the jitters and anxiety associated with caffeine consumption. Flower Power Coffee Co.Chef Leighton Knowles, known for bringing New York its first CBD-infused dinner event, teamed ...
No Money, More Problems Sep 16, 2019 ... explainer went live, Monzo said the post itself had brought in new customers and further explained its commitment to avoiding jargon that confuses customers. It's a strong move to get Ys and Zs on board, since they tend to distrust traditional institutions and steer clear of companies that over-complicate their services. Common BondCommon Bond is well-known for its Y-focused student loan services, and last winter, it became even more of a youth financial powerhouse when it acquired NextGenVest. The Gen ...
The Global Retail Landscape Jun 25, 2019 ... experience. To learn more about technology’s role in the future of retail, read Retail 2.0: Tech-Based Commerce, which highlights new payment methods and social media shopping.In the past, brands controlled the flow of products and services as well as the conversation around them; however, the entrance of innumerable product offerings into today’s already oversaturated markets has heightened the power consumers wield within the brand-customer relationship, as brands must now earn young consumer’s ...
How Can I Help You? Jun 22, 2019 ... , “My whole life, I’ve been going and getting what I want [from a store] and leaving, and no one really pays attention to who you are, but when I went to Nordstrom to purchase a product, [the sales associate] asked me for my name. I actually asked why and she said, ‘I just like to get to know the customers while I’m checking out your products.’ I was just very pleasantly surprised.” Such personalized touches have the power to not only make a customer’s day, but also elevate your brand in the minds ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... to sell well over a particular season, potentially eliminating mountains of wasted inventory, an upside that greatly appeals to eco-conscious young consumers (see Eco Chic). - Brands Using A.I. to Improve the Customer Experience - ASOS The UK-based online retailer has launched several A.I.-powered features in the last year. One, dubbed Fit Assistance, asks customers to input a number of data points including weight, height, measurements, age, and preferred fit. When customers are looking at an ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... brands champion inclusivity. Young consumers won’t stand for gross missteps—especially repeated ones where brands demonstrate that they’re not learning from their mistakes—and they understand the power of their collective action, giving them more equity in the consumer-luxury brand relationship.With this power comes great responsibility; as today’s youth are coming into their voice and power, luxury brands are paying attention. Knowing that youth prize individuality, creativity, and ...
Defining Generations Mar 26, 2019 ... create products, services, and messaging that appeal to each generation’s inherent motivations. To compare and contrast each generation's internal values against one another, see the Generational Comparison Chart.To understand how we arrived at each generation's spending power, check out the report methodology. ...
Generational Comparison Chart Mar 25, 2019 ... -depth analysis of the impact of external factors on each generation's internal values, see Defining Generations. To understand how we arrived at each generation's spending power, check out the report methodology. ...