Portraits Of A Generation Mar 23, 2019 ... generation's spending power, check out the report methodology.TOP PASSION POINTSMusic ranks among the top five passion points across generations in the U.S., demonstrating the relevance of this entertainment form to people’s lives. Among Ys and Zs, music ranks #1 of 30 passion points, while it ranks #2 for Xers and #4 for Boomers. Xers rank movies as their top passion point while Boomers rank reading as their #1 passion point out of 30. TV shows are a top passion point shared among Zs, Xers, and Boomers ...
Fear Factors Mar 19, 2019 ... disrupting industries that they view as broken, especially when it comes to sustainability. This tendency to disrupt has garnered backlash from older generations. However, in Ys’ minds, they’re improving industries that were flawed or in need of innovation. And from a consumer standpoint, Ys are leveraging their spending power to demand change. With the knowledge that youth believe that companies, and not the government, have the power to change the world, brands across all categories can support causes ...
For Your Entertainment Mar 18, 2019 ... , who have less responsibility and more free time, watching films in theaters is still a fun, social activity. Four in 10 Zs (44% in the U.S. and 40% in the UK) have watched a movie in a movie theater in the past three months, and of the four generations in both countries, Zs are the most likely to have watched a movie in a theater, highlighting the relevance of these venues to this cohort.TV SERVICES: Consumers across all four generations are bingeing TV shows, which demonstrates the power of ...
Shop Talk Mar 17, 2019 ... generations see shopping as a task to complete, and want a shopping trip to be quick and efficient, so stores need to offer tools to help them achieve this. On the flip side, younger generations want shopping to be an experience, so brands catering to young consumers need to provide a way for them to immerse themselves in shopping. As younger generations also draw a distinction between shopping and buying, brands need to recognize the power of browsing and also ease the process of buying. Particularly as ...
The Urge To Splurge Mar 16, 2019 ... consider when parting with their cash. While each generation has their own view of luxury and what it means to them, it's important to note that it’s not just older generations who are making luxury purchases. In fact, it’s fitting that young generations are splurging as they have more money than is typically perceived, despite having had less time to acquire significant funds. Among the four generations in the U.S., Ys have the second-highest spending power at $934 billion (see Methodology), second ...
On The (Im)pulse Dec 09, 2018 ... deal, young consumers are inspired to take similar approaches and jump at affordable offerings when they arise. Last October, I impulsively booked a trip to Cancun with my significant other. He and I were on the fence about taking a trip for the longest time, but couldn't seem to reach a decision. When I suddenly noticed a price drop in the hotel suite we wanted, I couldn't help but book it, and it was a great decision. It was exciting and romantic, and made me feel spontaneous and powerful.ALYS ...
Have Guidance, Will Travel Dec 08, 2018 ... options of what to do once they arrive. Planning for such getaways has lost some of the luster it once held when the Internet first gave every traveler the power to plan like a tour guide. What used to be a blessing has in some ways become a curse; nearly one in five young people in the U.S. and UK think it’s overwhelming to do research before traveling. Rather than going to AAA and putting the burden of choice on a trained expert, modern youth are feeling pressure to conduct in-depth research on ...
Race To Zero Sep 22, 2018 ... of a priority than with his predecessor, but record wind farm construction is underway in the U.S., which will contribute to a healthier environment nonetheless. If Australia continues its rate of emissions reduction in energy by using more solar and wind power, it could reach 100% renewable energy by 2030.Young people are pursuing zero waste on a personal level, too. Millions of Instagram posts bear hashtags like #zerowaste, #zerowasteliving, and #zerowastehome as consumers show off their acumen ...
Digital Wellbeing Movement Sep 18, 2018 ... address these negative impacts and create a digital wellness movement.The tech world has developed products and services from which consumers derive value while simultaneously addressing a dilemma: how a brand can continue to promote using its products while also addressing the potential harm that its products create. Even former employees of Silicon Valley’s most powerful tech giants are defecting from their posts to sound the alarm about the negative consequences of technology overload. The worry ...
State Of The Art Sep 15, 2018 ... the Renaissance and more recently in the Art Nouveau era when creatives looked to biology and nature for inspiration. Indeed, some feel that modern graphic design is just as much a scientific methodology as an art, and certainly leverages technology to convey a powerful visual language. Alongside this evolution, the mediums artists utilize have changed according to cultural needs. Just as a designer would view Adobe Illustrator as an indispensable tool, A.I. is becoming as integral to art and ...