Z DNA Mar 02, 2015 gen z blended customization multigenerational security ... comfortable with sharing code and files for 3D printing so others can benefit from what they make. This is only fitting giving Zs’ penchant for collaboration, crowdsourcing, and co-creation. They aren’t as focused on getting individual credit for their ideas as they are about working together to create the best ideas. They recognize that there’s more opportunity to innovate, solve problems, and help everyone become smarter if they share their knowledge, as opposed to withholding it. Zs want to share ...
Universal Invite Sep 08, 2014 communication gaming global marketing emojis messaging sports ... InitiativeUsing real, sexist autocomplete suggestions from Google search, the UN brought attention to a global concern: discrimination against women. The campaign highlighted the issue in print media with images of women from around the world with their mouths covered by the demeaning search suggestions. In video, it noted women’s progress—from women in the US and Europe taking on factory jobs in the 1940s to Indira Gandhi becoming the first female head of state in the 1960s—but pointed out how women have yet ...
Outer Limits Jun 04, 2014 media & entertainment movies music style TV ... show in Paris, aptly called “Rosbifs (Brits) in Space,” the runway was built like an airplane aisle, the staff wore silver space suits, and the featured clothes were silver, gray, and metallic.The Fendi Fall 2014 collection includes floaty velvet dresses that resemble celestial charts. Rodarte’s Fall 2014 collection includes gowns featuring space-themed characters, such as Luke Skywalker, C-3PO, and Yoda. The Preen by Thornton Bregazzi Fall 2014 collection includes Darth Vader-printed looks.SPACE ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... Cutting-edge concepts, technologies, and services making an impact across the consumer landscape - SCANNABLE ADS - QR codes haven’t taken off quite to the extent they were expected to, despite efforts by brands and developers to make the codes themselves more useful (and less ugly). But Louis Vuitton’s new LV Pass scanning app may be the final harbinger of QR’s demise. The app scans entire print ads to pull up supplemental info about the image itself, the products pictured, and how to purchase ...
Surprise & Delight Mar 14, 2014 marketing retail customer service e-commerce ephemeral ... unusual spacesAdidas celebrated the launch of its new Stan Smith collection with a pop-up-shop located in what appeared to be a life-sized shoebox. The short-lived retail space featured a 3-D printing machine for fabricating custom lace locks, as well as a digital ‘Stan Yourself’ station where shoppers could imprint their own visages on the sneakers’ tongues.Invite customers to participate in an artistic statementComedy Central’s Nathan Fielder (Nathan For You) opened a parody Starbucks store, called ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... -comfortable heels.Bikestock is a vending machine for bike parts, tools, locks, healthy food and drinks, and other emergency cycling supplies, located in Brooklyn’s Bushwick neighborhood. Sprinkles Cupcakes has installed “24-Hours Sprinkles” vending machines in cities including Los Angeles, Chicago, Dallas to help satisfy pedestrians’ cupcake cravings at any hour.KeyMe installed self-service kiosks in several 7-Elevens in Manhattan to provide a 24-hour key printing service. Users who securely store an ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... Sculpteo, to have it manufactured, distributed, and sold to consumers. Platforms such as 3-D Burrito and Layer by Layer extend this model by allowing designers to sell files for individuals to 3-D print at home. While 3-D printing is still niche, we expect it to become commonplace in the future, enabling anyone with a product concept to become a merchant in a very real sense. All told, the MEtail trend signals a restructuring of the relationship between consumer and brand. Today, individuals not only ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... . Additionally, Saville curated ironic phrases, such as “For further advice please contact our fashion advisors,” to be printed on T-shirts.LEDBURY'S 31 DAYS OF SHIRTSRather than releasing its whole Winter 2013 collection online at once, luxury menswear label Ledbury unveiled a new shirt each day in October, in limited quantities, to give fans a daily source of excitement. Consumers could sign up to receive a daily email informing them of each new shirt’s release. At the end of the month, users could shop ...
Social Studies Dec 18, 2013 media & entertainment content marketing social media ... visible link to facilitate the purchasing process.DEBUT PRODUCTS OR COLLECTIONSJ.Crew’s Pinterest followers were the first to see its fall collection, and could pre-order the clothes before they showed up in its printed catalogs and on the company’s website. Not only did this approach generate buzz, but it also allowed J.Crew to see which items would sell well, and gauge consumer responses in the comments.ALLOW GUEST PINNERS TO SHARE THEIR PERSPECTIVEEtsy hosts a weekly Guest Pinner program, during ...
Digital Etiquette Dec 17, 2013 communication marketing social media Emotional Intelligence ... bombings had taken place.An automated tweet by Live Nation asked followers to share their Instagram photos of a Radiohead show, after news reports that the stage had collapsed killing one person and injuring three others were issued. - 2. HASHTAG THOUGHTFULLY - Having surpassed the bounds of Twitter, hashtags can be spotted pretty much everywhere: on Facebook and Instagram, in emails and texts, even on print ads and billboards. The excess has inspired a well-parodied bout of hashtag fatigue among ...