The New Age Sep 01, 2015 marketing play social life hobbies multigenerational ... DANCING Public Dance Classics, an app that enables anyone to learn the routines of the dancing grannies who perform in China’s public squares, was created by a young entrepreneur and has reportedly been downloaded more than 50,000 times. - SENIOR POP - BADDIE WINKLE Baddie Winkle, an 86-year-old Internet personality famous for her crazy outfits, sexual innuendo, and promotion of the legalization of medical marijuana, has more than 1 million followers on Instagram.UPTOWN FUNK Sixty-year-old dance ...
All In Good Time Aug 31, 2015 career family home money relationships ... societal demands, as they are excited by the prospect of not following the traditional life path. Do you/did you feel social pressure to do any of the following? Be healthy/ fit | Go to college | Be in a relationship | Have a presence on social media | Live on my own | Get married | Get a graduate degree Have children | Buy a car | Buy a home | Get a promotion at work (BASE: Those who are employed) | Follow the news/current events | Be well traveled ...
The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... data brokers; a few months later, TrustedID’s failure to process more than half of the opt-outs resulted in its suspension. Even Apple, a brand that is usually exalted among consumers, caused a firestorm when it not only uploaded U2’s most recent album to everyone’s iCloud without explicit permission but also made it impossible for account holders to delete the music from their personal storage vaults. While an apology was later issued—though from Bono and not Apple—the promotional ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... way to celebrate these days, rallying friends and even waiting in long lines for free or discounted items and a picture to post. This presents a unique opportunity for brands to create a social experience both on- and offline, and engage consumers who they may not otherwise reach. These occasions also tap into people’s inherent desire to commune around food and young consumers’ foodie mindset. In addition to offering celebratory promotions, brands can use these designated days to introduce new ...
Global Y Dream Sep 18, 2014 career family global ... Coffee” promotion lets remote friends do what others do so often: buy each other a coffee. LABOR OF LOVE Many companies in China are learning from successful examples from the West and trying very hard to make their workplaces more fun and exciting. They are making the office cozy, modern, and like a home. At SnapPea, everyone joins together to play games in the company arcade. I think it is a very powerful message to let other people know that people in the company are nice, friendly and easy to ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... Nightlife Exchange Project, fans around the world were asked to share aspects of their culture’s nightlife scene, including its fashion, cocktails, and music. Selected ideas were packaged in shipping crates as culturally authentic event experiences to be delivered to other countries to enjoy.Tourism Victoria launched a promotion for Melbourne called Remote Control Tourist, through which prospective travelers could explore the city virtually for by “directing” four people, actually actors, who were hired ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... integration is the creation of branded content that betrays little or no connection to the brand behind it. Enter Chipotle’s Farmed & Dangerous, a capsule series that satirizes industrial farming. This early effort at “values integration”—i.e., the implicit promotion of a product or brand by way of its larger mission statement—was released in full on Hulu to considerable buzz. Its highly produced episodes bear no internal reference to Chipotle, a characteristic that hearkens back to the early era of Kraft ...
POPscape May 30, 2014 media & entertainment magazines movies music TV ... popularity can nonetheless prove popular enough online to warrant a comeback (as was the case with the cancellation and subsequent Netflix revival of Arrested Development, or the Kickstarter-supported creation of a Veronica Mars movie). Similarly, indie music acts can now achieve conventional measures of mainstream success, due to fan-generated coverage and promotion. Just a few years ago, Vampire Weekend’s second album Contra (XL Recordings) debuted at Number 1 on the Billboard charts. More recently ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... marketing involved running an ad alongside a competitor’s, or in the vicinity of a rival brand’s outpost. Mobile-enabled geoconquesting takes the tactic to a new height of real-time engagement. By creating a geo-fence, or a GPS-enabled boundary, around a nearby competitor’s location, brands can push promotions and deals to consumers in an effort to lure them out of the competition’s territory and into their own stores. The effort presents a somewhat more aggressive approach to beacon technology and ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... shopping day, with Chinese consumers, regardless of their relationship status, opening their wallets in response to celebratory promotions and discounts. In 2013, the holiday brought in 35 billion yuan ($5.75 billion) in sales, nearly double that of Black Friday and Cyber Monday combined. China’s online retail sales passed $300 billion in 2013, according to iResearch. Japan’s Lucky Bags During the first week in January, stores throughout Japan offer Lucky Bags (fukubukuro), also called “mystery bags ...