Surprise & Delight Mar 14, 2014 marketing retail customer service e-commerce ephemeral ... curated by The Fancy community at large. Contents consist of some of the previous months most “Fancy’d” products. - S&D REWARDS - Discount codes are a dime a dozen these days, and sites like RetailMeNot make them easy to access on demand, even for those who don’t subscribe to promotional emails. Consequently, customer rewards that are unknown, or even unexpected altogether, stand to generate potentially more effective word-of-mouth brand endorsements. Every Monday and Friday BaubleBar sells a “buried ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... Beacon technology allows brands to push customized ads, information, promotions, discounts, and deals to consumers based on their real-time location.Growing worry about the effect of showrooming on brick-and-mortars’ bottom line has brands searching for new ways to incentivize and enhance in-store shopping. Beacons—Bluetooth-enabled transmitters that relay a signal to identify the location of nearby mobile devices—may soon provide the path. Once a consumer has opted into Beacon technology and ...
Alt Pay Mar 10, 2014 retail technology e-commerce local mobile social media ... the emergence of a range of payment trends, from apps that make spending and money management more seamless and user-friendly, to promotions that encourage users to pay with literal “social” currency (i.e., tweets and posts). This openness to a new conception of currency has likewise spurred the rise of new monetary systems based on local and digital tender. In the future, these alternative methods of payment may prove the norm, effectively democratizing the currency landscape. Below are some of ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... through digital and mobile platforms. Beacons combat showrooming by pushing promotions and discounts that are tailored to shoppers’ real-time locations. Storefront Extensions give shoppers 24/7 access to real-world purchasing opportunities that improve upon the interactivity of a standard e-commerce platform. Surprise & Delight marketing strategies disrupt shoppers’ tendency to over-research purchases by introducing an element of serendipity into consumption. Try Before You Buy initiatives eliminate ...
Fauxsumerism Mar 03, 2014 fashion & beauty retail brick-and-mortar e-commerce malls shopping Fauxsumerism ... photos.OFFER CLEAR AND QUANTIFIABLE INCENTIVES FOR ON-SITE PURCHASING.Best Buy’s new mobile loyalty program, called My Best Buy, gives users redeemable bonus points for checking into stores, and access to special promotions and discounts that are limited to in-store shoppers.CREATE DESIGNATED AREAS WHERE THEY CAN KEEP AND CURATE IMAGES OF PRODUCTS THEY DISCOVER.Airbnb’s recently added Wish List feature lets users pin their dream rentals to designated vacation boards for future planning. REWARD THEIR ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... seems that the effort is not solely for promotion. Brands are demonstrating their genuine admiration for each other, and in turn fostering greater positivity across the oft-negative online space. In mid-November, Microsoft’s Xbox tweeted at PlayStation to congratulate its rival on the launch of PS4. The message garnered more than 22K retweets and 13K favorites, suggesting that fans find such random acts of kindness refreshing. In addition, UK wireless provider Tesco Mobile recently garnered praise ...
Social Studies Dec 18, 2013 media & entertainment content marketing social media ... video.USERS SHARE: Moments with friends, and what they're doing, seeing, and/or experiencing in real time.BRANDS SHARE: Behind-the-scenes glimpses, promotional campaigns, and "day in the life"-style footage.TAKEAWAY: In keeping with the nature of the platform, Instagram videos give users a stylish glimpse into a brand's production, promotions, and events. A full 15 seconds is enough time to take fans behind the scenes and to the source of the action. For more deliberate executions, brands can consider ...
Digital Etiquette Dec 17, 2013 communication marketing social media Emotional Intelligence ... young consumers, even as they continue to use (and overuse) the tagging feature. Nonetheless, hashtags still have their place, on the condition that they are used carefully and with purpose. Avoid annoying habits like hashtagging every word or full sentences. Facebook’s own algorithm, EdgeRank, confirms that posts with hashtags on Facebook actually result in less viral reach and engagement than posts without hashtags—perhaps because brands are using hashtags promotionally rather than ...
Users Anonymous Dec 06, 2013 communication media & entertainment anonymous privacy social media ... of anonymity may portend a subtle shift in defining Gen Y/Z characteristics. Accustomed to operating according to an “I am what I share” dogma, young people have incubated a culture of self-promotion online in which the establishment of a clear “Brand Me” is an unspoken, yet generally understood, goal. The trend has led to an epidemic of narcissism in which the act of sharing or creation is overshadowed by the need to receive personal credit. (Take, for instance, the annoyance sometimes displayed ...
Short Life Dec 05, 2013 communication ephemeral messaging social media texting ... which many users are seeking. LILY, 15 - SHORT LIFE MARKETING - Beyond using Snapchat or other ephemeral messaging platforms, marketers are experimenting with making their own materials short-lived to give campaigns and promotions a built-in element of urgency. Cascade Brewery released an ad which could only be viewed 5,000 times before disappearing, to announce a new, limited batch of beer of which they’d brewed only 5,000 cases using “experimental hops.”Opening Ceremony frequently hosts other ...