Tech Truths Mar 21, 2019 ... perception of tech, it's fitting that Xers are rapidly adopting smart/WiFi connected devices in their homes, especially as they have the money to afford such items. When it comes to streaming services and social media, Xers have been largely influenced by younger generations as well, with many now using these platforms in their everyday lives. Their social media usage, however, is more in line with the original purpose of such platforms; they see it as a means for connecting with people they know ...
Breaking Bad Mar 20, 2019 ... that no longer serve society, and this evolution is apparent in our findings that less than half of Boomers, Xers, Ys, and Zs find these behaviors to hold stigmas today. I think taboos were broken earlier on, especially using music as a reference, we had Prince, Madonna—she broke a lot of the norm.SABRINA, 41, PAThe rapid-fire change in the way social norms are embraced and discussed in the cultural conversation can mean that for brands, joining the fray is more of a risk than a reward ...
The State Of The Sub/Urban Dec 15, 2018 ... a suburb of the Bay Area and plans to do the same in a Houston suburb, and Regus has welcomed many co-working spaces outside of Chicago, while smaller, independent companies are popping up to cater to consumer demand (see examples). The emergence of such places is also making life better for suburban residents, so that they aren't isolated working in their homes and they have more opportunities to network with people on a daily basis.Suburbs get a bad rap because they can be boring and lack ...
Home & Away Retail Trends Dec 05, 2018 ... /town or when visiting a destination, retailers are making shopping more convenient for consumers by integrating it into their existing day-to-day life. Airports Are The New MallsAirport shopping, once characterized by touristy souvenirs and underwhelming snacks, is growing and evolving at a rapid pace as brands increasingly capitalize on the foot traffic and attention of a captive travel audience. Well beyond duty free stores that offer tax benefits and standard newsstands, brands are finding much ...
Home & Away Marketing Tips Dec 02, 2018 ... to facilitate meaningful in-person connections.Rapha Cycle Club Cycling apparel brand Rapha takes the task of building community very seriously with its Rapha Cycle Club initiative, the brand’s membership organization that is built around the core of its business and expands into a global community whose mission is to build belonging. RCC has “Clubhouses” where it hosts weekly rides and races but also goes beyond that: members can also attend RCC summits, group retreats, film screenings, panels ...
Need For Speed Sep 20, 2018 ... accelerate the rate at which they’re innovating, because “fast” is no longer good enough. Speed is key. Innovation should make getting from A to B quicker, whether it’s a physical distance or completing a transaction.OSCAR, 29, UKYoung generations have come to expect prompt responses from those they interact with on a daily basis, from peers to colleagues to brands. When the person on the receiving end of a communication doesn't respond to a text, email, or customer service message rapidly, young ...
Humanology Sep 17, 2018 ... expect technology to be more humanlike, from vocal patterns to visuals. Just as they are looking to make technology mimic human characteristics, they are also seeking out ways that they can imbue themselves with the best that technology has to offer. The confluence of humanity and technology, or Humanology, is occurring at a rapid pace, and while this might set off alarm bells for some, it is in fact the natural progression of society’s relationship with technology. People are increasingly using ...
State Of The Art Sep 15, 2018 ... rapidly evolving under the rampant demands of instant, multi-platform, personalized communications and A.I. can scale ideas faster and more efficiently than any human, freeing up the human behind the algorithm to focus on directing and training the A.I., much as a creative director would oversee a team of designers and monitor their process and final product. As brands leverage A.I. to get efficiencies in the way that their creative assets are concepted, produced, and distributed, they must ...
Future Of Entertainment Sep 14, 2018 ... young consumers.INNOVATIONS IN GAMINGAs the gaming industry has rapidly transformed during modern youth's lives (e.g., AR and VR games, eSports), it’s no surprise that youth overall rank gaming as the number one innovative area out of 23 categories. The growth of gaming platforms, like gaming-specific phones and VR games, and innovations in distribution, such as cloud services vying to be the Netflix of gaming, are bolstering gaming’s claim to the number one spot on young people’s list of ...
Future Of Food & Beverage Sep 12, 2018 ... personalized food choices. dishq recently closed a pre-seed funding round to enable their plans for rapid expansion. FlavorWiki Flavorwiki is an online platform that allows teams across the food industry to create studies that capture consumer insights around taste. Consumers take surveys via their smartphone and a machine learning algorithm processes the responses into sensory profiles that are shared back to the survey creators, which can then support initiatives like flavor reformulations.Johnnie ...