Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... Gen Ys and Zs are looking to make their digital activity and connections more substantive and meaningful. Young consumers are craving a greater sense of closeness than ever before, both on- and offline. They’re increasingly turning to peer-to-peer services that allow them to connect with other individuals, seeking to know the makers of the products they buy, and demanding deeper relationships with their favorite brands.Whereas big social networks, more “likes,” and an infinite stream of ...
An Eye Towards The Future Jul 27, 2020 ... , including TikTok, to create the data-driven change they want to see in the world. Sense And (The New) SensibilityWe’ll dive into a lesser-discussed area of how the pandemic is impacting the five senses. Whether in isolation or a stimulating environment, young adults are undergoing a range of experiences that ultimately shape their approach to online interactions, entertainment, relationships and more. This insight will allow brands to connect with consumers in new and unique ways. ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... their immediate local level compared to Ys. If Zs are truly activists by nature and believe that they have the power to affect change, what does it mean for businesses that are trying to make a genuine connection with these young consumers?In this piece, we will unpack Z’s identity, activism, and personal empowerment and what it means for brands that want to form relationships and build trust with this generation, which will be the driving force in not only shaping, but creating cultural movements ...
No Joy in Division Mar 21, 2020 ... See how social and political polarization is impacting how youth approach their personal relationships, their consumption of news media, and emergent cultural events.Society-at-large is increasingly polarized, which greatly affects the attitudes and behaviors of today’s youth. Between black and white, rich and poor, and young and old, consumers feel more distinct and divided than ever. When consumers identify themselves with certain labels, they divide the world into an “in” group (us) and an ...
The New Social Order Dec 15, 2019 ... or her followers. Sponsored content that is out of step with the rest of the celeb's feed is glaringly obvious and the audience is more likely to skip right over it. But sponsored relationships that feel like a natural extension of the influencer's persona can have far more sway, particularly when it's for a brand, issue, or cause that they feel strongly about. Brands are increasingly turning to micro-influencers to promote their products. Industry experts vacillate in terms of what follower ...
Life For Like Dec 14, 2019 ... and sharing personal life experiences with others inevitably draws people closer together, and this theory of socialization is even true for online relationships, as well as those between influencer and follower. In fact, six in 10 youth in the U.S. and UK feel like they know the influencers they follow, making their relationship to the influencers they follow feel real to them. For modern youth, and Zs especially, the realer the content is, the better. Social media is seeing a rise in influencers ...
Over The Influence Dec 12, 2019 ... explore the darker side of the influencer ecosystem and look at the current state of backlash, providing insight into what's overblown, what to watch out for, and how companies can maximize their relationships with influencers to boost their brands and take advantage of the good while avoiding the bad. INFLUENCER BACKLASH: A SHORT HISTORYFrom the beginning, influencers have stoked controversy. But as the space becomes increasingly saturated, the critiques are expanding and heating up. Back in 2016 ...
Global Influencer Trends Dec 09, 2019 ... , who had between 1,000 and 5,000 followers. - Southeast Asia: Lack of Disclosure on Ads - BrandHero examined influencer accounts from Singapore, Malaysia, Thailand, and Indonesia, and found that 86% of the posts violated Instagram's rules requiring brand collaborations to be clearly noted. This was significantly higher than the posts that it examined in the U.S. The social media company stressed the importance of transparency in creating sustainable relationships and boosting engagement. "This ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... subscription, “brandless” brands that offer quality items for less, and the like.SOCIAL BURNOUTYs were raised to be group-oriented, collaborative, and all about togetherness. These qualities have had a foundational effect on this cohort, leaving them being disposed to prioritizing social relationships in their lives. What’s more, shifting social norms—wherein Ys create their “chosen families” who fully support them in their individual modern lifestyles—have led them to treat friends as family ...
Free For All Sep 19, 2019 ... lives and interpersonal relationships. Ys also possess a drive to overachieve in the workplace, a fervor that has been planted into this generation’s psyche since childhood when they were raised to believe that they could achieve anything they set their mind to. To accommodate both their social and professional prioritization, Ys have chosen to blend their work and personal lives. In theory, this allows them to feel fulfilled across multiple aspects of life; however, this synergy has made it ...