Influencer Marketing Tips Dec 10, 2019 ... influencers they're working with are professional and engaged. Thoughts For Implementation: Get granular: examine the tone used in an influencer’s posts and comments, do research to make sure your potential partners are not cited as cautionary tales, and take a look at the influencer's other sponsorships. And, while this seems obvious, ALWAYS disclose that the content from your partnership is an ad; and consider the FTC’s recently-released guidelines for influencer sponsorships going forward. Yes ...
Global Influencer Trends Dec 09, 2019 ... in ads for instant cup noodles, eye drops, and the Japan National Tourism Organization. The market research firm User Local Inc. estimates that there are more than 9,000 virtual influencer accounts. The phenomenon is strongest in Japan, but is starting to be exported to China. Activ8, the company behind Kizuna, recently introduced a Chinese version of the character, which already has nearly 1 million followers on the country’s video-sharing service, Bilibili. - Singapore: Fake Followers ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... existence that affects Ys’ mental burnout: their jobs and careers play a big part in how mentally burnt out they feel. In Cassandra’s qualitative research, a Gen Y female told us that to her, modern burnout connotes “a really brain heavy life” where one just “gets fried.” To combat her sense of mental burnout, which stemmed from her taking on too much responsibility at her job at far too early a point in her career, she switched from saying “yes” to everything to feeling comfortable saying “no” and ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... research, a 19-year-old student from the UK told us, “If you step back and think about it, none of my friends are going to mind if I don't reply instantly or if I don't reply to their comment or if I don't check their Instagram. But somehow Instagram can convince me that I'm actually a bad friend if I don't like the photo quickly.” The always-on aspect of Zs’ personal lives, from being social at school to being hyper-responsive on social media, is affecting their sense of social burnout. For Zs, whose ...
Always Be Hustling Sep 21, 2019 ... with feeling burnt out. This ubiquitous, always-on state of mind in approach to work and school has led to burnout for many young people today, and this mentality isn’t limited to only desk jobs. When conducting qualitative research, we surveyed young people from a variety of careers—in healthcare, construction, education, the arts, and more—and found that the issue of burnout and the response of hustle to address a lack of motivation or fulfillment were similar across industries ...
Over Stimulation Sep 20, 2019 ... is echoed in Jenny Odell's recent book, How to Do Nothing: Resisting the Attention Economy, in which she argues that people should take time during the day to do activities without considering whether or not they're "productive." Her research into the attention economy—and how lucrative it is for companies—dovetails with the idea of "attention merchants," which Tim Wu wrote about in his 2016 book of the same name. He defined the concept as companies whose business models were built on ...
High Society Sep 17, 2019 ... culture. Human beings have been using mind-altering substances since prehistoric times. That said, the way modern youth are approaching mind-altering drugs (used in this piece to connote marijuana, psilocybin mushrooms, and, in one medically-related example, ketamine) differs from users of generations past. Youth see larger health and wellness implications to their drug use, much in the way that they turn to things like adaptogens and supplements to augment their wellbeing. Indeed, research on ...
No Money, More Problems Sep 16, 2019 ... Ys' tendency to delay milestones that were easily hit by earlier generations: buying a home, getting married and having kids, and saving for retirement. And these financial issues don't just mean Ys have to wait a few years to buy a house: they're negatively impacting this cohort’s mental health and creating constant stressors, whether that's due to debt or the fear that they won’t be able to live up to expectations set by previous generations. In Cassandra’s qualitative research, a Gen Y female ...
The Future Of Experiential Retail Jun 24, 2019 ... consumers invest in product research before purchasing. Ultimately, online shopping empowers consumers to do their homework, research before pulling the trigger, and strategize their shopping to be expedient with their time and energy, and consumers are grateful for the brands who offer these capabilities for their in-store needs. Brands that are able to inject a blend of strategic online offerings into their physical brick-and-mortar locations—in a way that makes physical shopping as educational ...
How Can I Help You? Jun 22, 2019 ... commodities. As they stress over important life matters such as work, school, and finances, they desire other areas of their lives to be as simple and streamlined as possible. While it’s true that modern youth see shopping as an opportunity to interact with a brand and its products, they also want certain aspects of retail to be as efficient as possible. In Cassandra’s qualitative research, a 21-year-old female said, “As Gen Zs, we want good quality and we want it fast, we want it now, and we don’t really ...