Retail 2.0: A.I., AR & VR Jun 20, 2019 ... while this tech is exciting for brands to use in ads or retail displays, experts are keeping an eye on how it's deployed more broadly. AUGMENTED REALITY IN RETAILWith so many retail options at their fingertips, young consumers have learned to do their research. They like to be strategic about purchases before they open their wallets, which means knowing how an item is going to fit or if it will complement something they already own. AR slips nicely into this space, since it dramatically expands the ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... means that a number of people will lose their jobs, particularly low wage retail workers, who tend to be women. An 18-year-old male in our qualitative research said, “I also think that reducing these kind of lower paying jobs is kind of harmful for people that could be in school or just looking for a quick job position. But I do think that there are some benefits to the efficiency of it and that that could be the direction that sales are heading in for the future.” There's no denying the impact on ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... , as more than seven in 10 youth in Australia and China and over six in 10 youth in France, Nigeria, and Brazil say that luxury products and services are overrated. Yet these statistics aren’t in conflict with the notion that a majority of youth feel better about themselves when they make luxury purchases—it illustrates that unless youth are researching and buying the pieces that fit their unique style and outlook, they see the sector overall as overhyped. Youth aren’t chasing the ‘it’ items ...
The Generational Manifesto Mar 24, 2019 ... Discover how understanding the nuances of each generation can help your brand better engage consumers and prepare for the future.Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. By examining each cohort, who are delineated based on the shared social, political, cultural, and economic climate of their formative years, brands can understand the defining characteristics of each generation and how these qualities ...
Tech Truths Mar 21, 2019 ... generations to feel that technology makes them more connected, with seven in 10 Xers in each country feeling this way. While Ys and Zs use tech constantly to socialize, they're the generations least likely to feel that technology makes them connected. This is because tech often replaces their in-person interactions, whereas it supplements them for Xers.I feel that I use tech as much as younger generations minus the social aspect. I'm always tweaking my WiFi router, researching extenders, figuring out how ...
Shop Talk Mar 17, 2019 ... nothing more. For young consumers, buying is a process that requires work—the research that goes into a purchase decision, the price comparison across providers, and the money they have to sacrifice to acquire an item—which isn’t altogether an exciting process. But shopping, on the other hand, is meant to be fun.Shopping As An ExperienceYounger generations separate the acts of shopping and buying because they view buying as a process to complete and shopping as an experience to engage in ...
Multigenerational Marketing Tips Mar 15, 2019 ... . Today's informed consumers are accustomed to doing their research before making a purchase; brands can ease this legwork and make consumers confident in their decision-making by demonstrating how to use their offerings. Consider creating content specifically for the purpose of teaching consumers about your product, as well as demonstrating this in-person, whether through try-before-you-buy initiatives, expert sessions with sales associates, or classes and workshops. Brands that don't have a permanent ...
Where There's A Will, There's Away Dec 10, 2018 ... qualitative research. This willingness is fitting as young consumers tend to take a quality over quantity approach when it comes to this sector in particular (see The Optimization Generation), meaning that they don't need to make purchases often to have the curated, high-quality wardrobe they crave. While young people do buy new outfits for the purpose of wearing them on a trip, they consider that to be part of their travel spending.Dining out and drinking are other categories where young people are often ...
On The (Im)pulse Dec 09, 2018 ... see it, impulsive booking is a way to game the system to make their travel aspirations a reality, while giving them the instant gratification they crave. Meanwhile, with the ability to book a trip, research what to do, and connect with others at their fingertips, young adults aren't worried about having details sorted out before deciding to go away; they can be impulsive as they have the tools and resources to ensure it will work out. In fact, before spontaneously booking a trip, many young adults ...
Have Guidance, Will Travel Dec 08, 2018 ... that simplify the process of researching and even travel decision-making, including turning back to a resource of the pre-digital age: travel agents, which are now catering to modern youth as a luxury option. As travel is so important to them, young people want to make sure they’re getting the most out of each trip, particularly Gen Ys who value experiences over products and currently have more autonomy and disposable income than Gen Zs; such tools and services help ensure that this will be the ...