Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... improved digestion, weight loss, and mental health. By controlling what they're eating, young generations are trying to control how they feel. A recent study linked depression with inflammation, making another case for a diet rich in anti-inflammatory foods like turmeric, olive oil, fish, and vegetables. Other research shows that "bitter" foods, such as arugula, broccoli rabe, and ginger, improve digestion, help regulate hunger, and boost overall gut health. As young generations take the time to ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... serve a role as mentors for consumers by creating educational events that can benefit attendees personally and professionally. We foresee Gen Zs being especially drawn to such experiences, as they're focused on getting ahead in their professional lives from a young age (see ProPlay). Moreover, as Zs are reconsidering the value of college/university, they will likely turn to brands to offer them unofficial forms of education. One 16-year-old female in our qualitative research expressed interest in ...
Doctor Who? Mar 19, 2018 health & wellness mindfulness ... , 28, COA BITTER PILL TO SWALLOW FOR PHARMAThe pharmaceutical industry used to be seen as innovative, but now, it's typically perceived as profit hungry. Young people, who are accustomed to doing in-depth shopping research, particularly when it comes to matters of their personal health (see Health Hackers), are stopping and questioning the value of big pharma. In fact, a third of young people in the U.S. and UK do not trust pharmaceutical companies, and according to a SERMO poll, Millennials are ...
The Malevolution Mar 17, 2018 fashion & beauty gender health & wellness grooming men ... select direct-to-consumer products that address concerns like hair loss and sexual health.The Masks of Masculinity In The Mask of Masculinity: How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives, New York Times bestselling author and former All-American football player Lewis Howes shares his personal journey to find inner peace and uncover the many masks that men wear. Through conversations with psychologists, researchers, and figures like Tony Robbins, Howes ...
Side Buy Side Dec 12, 2017 marketing social life friends ... : their friends. Brands often feel the influence one can have correlates with the size of their following, but young generations are flipping this notion, as it's actually their close friends who have the more meaningful impact on their decision making. All told, in today's world in which researching a brand is a very time-consuming task, young people are looking to gain greater consumer confidence via their friends. We foresee the resurgence of companies using friends as brand advocates or direct ...
DND (Do Not Distress) Dec 11, 2017 social life friends social media ... than it was a few years ago. Being able to get together IRL frequently is particularly challenging since work is no longer 9 to 5, and young adults are increasingly devoting a portion of their social time to networking specifically (see [Net]Work Hard, Play Hard). Even Zs noted in qualitative research that it's hard to hang out with friends physically in a given week due to their schedules and/or that of their parents, their jobs, and their side projects, which is why they often use video hangouts ...
Some Other Time Dec 10, 2017 technology apps friends social media ... Young people are time-shifting their friendships, pushing back from pressure to reply immediately and instead are responding when they can focus on their friends.In qualitative research a few years ago, we asked Gen Zs about their morning habits on their cell phones, and one that consistently surfaced was to respond to all texts and personal notifications immediately because to not do so “would be rude.” Fast forward, and now Zs and Gen Ys alike are pushing back from what they perceive as ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... facilitators that corral contacts and manage logistics so they can reap the rewards both personally and professionally.Networking has long been critical to a successful career, and for good reason. As detailed in the Harvard Business Review, a mountain of research shows that professional networks lead to more job and business opportunities, broader and deeper knowledge, improved capacity to innovate, faster advancement, and greater status and authority. Nurturing professional relationships also improves ...
The FUND-amentals Sep 13, 2017 money debt retirement saving ... from Detroit explained in our qualitative research, Ys are going beyond splurging to completely purging their savings on a regular basis, saying, “I don’t know how to save appropriately. People my age, we save up our money for a couple months and then say ‘let’s go somewhere.’ We like to travel a lot and blow our money.” As many Ys in focus groups explained, they simply want to have enough money on hand to cover their living expenses if they’re out of work for a few months (or if they choose to ...
Asking Price Sep 12, 2017 money retail spending deals shopping ... ). Beyond businesses such as Ebay, Priceline, and OfferUp that are designed for consumers to name the price they’re willing to pay, peer-to-peer platforms for shopping such as Etsy and Instagram also allow for negotiating between the seller and buyer. This behavior is creeping into their habits with traditional retailers: many young people feel emboldened to demand discounts at the counter. As 19-year-old Alistair from Australia noted in our qualitative research, “One of my favorite shopping activities ...